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Guidelines for using Unity Trademarks

v. 4.0

We, Unity Technologies and its affiliates (“Unity”), provide these guidelines (“Guidelines”) for our customers, authorized resellers, technology partners, and the media who wish to use or to refer to Unity’s trademarks, service marks, names, symbols, indicators of source (of a product or service), designs, icons, designations, or logos (“Trademarks”). Unity’s Trademarks are extremely valuable to Unity, and these Guidelines set out the ground rules for their use. Unity has a number of Trademarks, both registered and unregistered, including the Trademarks listed here (“Unity Trademark List”). Use of Unity’s Trademarks is only allowed as provided in these Guidelines or under separate written permission by Unity, so please review these Guidelines carefully.

Authorized resellers, partners, etc.

Unity maintains certain programs for authorized resellers, technology partners, and vendors, and other arrangements with other licensees under separate written agreements. These partners may use Unity Trademarks in accordance with the terms of those agreements and these Guidelines. If an agreement does not provide for any terms concerning Unity Trademarks, these Guidelines will apply; in the event of any conflict between terms in an agreement and these Guidelines, the terms of the agreement will apply.

Permitted uses: Wordmarks

You may use Unity Trademarks that are not Unity Logos (“Unity Wordmarks” e.g., “Unity”) as follows:

  1. 您可使用Unity文字标来说明或引用Unity产品或服务本身。(例如,说明您使用Unity软件作为自己的开发工具或将Unity软件作为产品来推广。)
  2. 您可以使用Unity文字商标来描述或引用与您的产品或服务相关的Unity产品或服务,以解释其间的关联,前提是此解释是真实准确的。Unity文字商标不能包含在您的产品或服务的商标中,并且要在使用时以其他方式遵循本指南。(例如,指明您的产品“与Unity软件兼容”或您的服务提供“Unity软件教程”。)
  3. 您可以任何方式在公开的材料、数字材料或其他形式材料中使用Unity文字商标,前提是在使用时遵循以下所有项,或者以其他方式遵循本指南:
    • Unity文字标的使用实际和材料的主题相关;
    • Unity文字商标不得比您的商标(包括您的产品和服务的商标)更突出;并且
    • 您如指导准则中所述提供商标公告。

Permitted uses: Logos/brand assets

Unity uses many different logos, brand assets, and icons (“Logos”) in association with its business. As you can appreciate, while we are glad that many people would like to use our Logos, we need to protect the integrity of our brand (for our own sake and for our customers). Therefore, we explain in this section which Logos you can use without separate permission and how you can get permission in some other cases.

If your situation is not covered, you may make a separate request for permission below. If you are a partner, reseller, or vendor please check first if you have a separate written agreement with us concerning our Logos.

Ground rules for all logos

Unless you have a separate agreement with us to the contrary, permitted uses of our Logos must comply with these Guidelines, our Style guide, and the following general rules for Logos:

  • Use current, official, unmodified Unity Logos. Each Unity Logo is an artistic asset. As such, you may only use those Unity Logos from the download source indicated to you by Unity or reproductions of master artwork provided by Unity, and you must follow any Unity Logo style guide made available by Unity. The Unity Logos may not be altered or modified in any way, including by changing the colors, changing the font, applying strokes, rearranging elements of the design, or stretching/distorting. Nor may Unity Logos be animated. Clear and consistent use is required.
  • 务必让Unity徽标清晰可见。除了避免扭曲,您也不得缩小Unity徽标的大小而让它们变得不清晰、模糊或以其他方式难以辨认。
  • 确保Unity徽标和其他图形或文本元素之间有足够的空白区域。Unity徽标必须始终可见,并且用户能把它们当做独特的元素。
  • 请勿使用Unity徽标来“美化”或“装饰”您的材料。Unity徽标属于艺术资产,不得仅用于外观用途。
  • Do not make Unity Logos the star of your show. We permit the use of our Logos for informational purposes concerning our products and services. Prominent or otherwise unmeasured use is confusing and could suggest some endorsement or affiliation.
Unity Logos and their uses that do not require separate permission

Made with Unity logo

(download)

“Made with Unity” promotes the fact that your creation was made with our software platform. As such, this logo may be used in association with games, apps, or other digital media you created with the Unity software platform and that you distribute to end-users.

Unity & “cube” logo

(download)

Our main corporate or “house“ logo. Except where a separate written agreement controls, use of this logo without separate permission is permitted but limited to the following cases:

Promotion of Unity products/services

For the purposes of promoting Unity products/services in marketing or advertising materials, so long as the space where it is used is exclusively for Unity products/services and no others (including your own).

Community expression

You may use this Unity logo in informational materials such as a blog/vlog post about Unity products/services or their use, as long as the use is non-commercial and the materials do not look like official Unity materials or like Unity has endorsed the materials.

As in other cases, it is especially important that you do not use the Unity logo in any way to promote you, your business/products/services, or anyone else or their business/products/services. You also cannot misrepresent yourself, such as claiming that you have Unity Certification if you do not.

Tab “cube” logo

(download)

Permitted uses without separate permission for this logo are the same as for our main corporate logo, except that this logo is only to be used where economy of space for a logo reasonably demands it – in other words, when using the main corporate logo would result in it looking “too small,” unclear, or distorted.

Partner Badge/Verification Badge

“合作伙伴标示”是指以下任何标示:

“验证标示”仅指以下标示:

If you have a separate written agreement with Unity for use of any “Partner Badge” or “Verification Badge,” you will be provided with instructions on how to download the logos. For any Partner Badge or Verification Badge, you must adhere to the following specific rules in addition to the general rules on permitted logo use in these Guidelines.

Specific rules for Partner Badges

A Partner Badge may only be used to illustrate the fact of the actual relationship between the partner and Unity as evidenced by the relevant agreement between the partner and Unity, and only so long as the agreement and recognition by Unity is in effect.

尽管合作伙伴标示用于说明这种关系和认可,但不能将其用于表示或暗示与Unity的某种隶属关系,或者暗示Unity为您提供赞助或以任何方式认可您的产品;这还意味着例如您不能将合作伙伴标示放在您产品的任何“包装”(数字或其他形式)上,或者在营销材料中将合作伙伴标示与您的产品相关联。

For example, if you are a Verified Solutions Partner, you may use that Partner Badge on your website and marketing materials, but not in association with specific products; being a Verified Solutions Partner, however, you may use the Verification Badge in association with the product for which you received the Verification Badge.

For greater certainty, a Verified Solutions Partner may use that Partner Badge only so long as such Partner has a right to use a Verification Badge.

此外,显示的合作伙伴标示也不得比您自己的品牌更大和/或更突出,并且不得与您自己的品牌“锁定”在一起。

Please also see and adhere to the Badges section of our Logo Guidelines.

Specific rules for Verification Badges

The Verification Badge may only be used to illustrate the fact that your product met, and continues to meet, Unity's requirements for the Verification Badge.

Importantly, the Verification Badge concerns the product and not the business in general of the person or company that has received authorization to use the Verification Badge. That means the Verification Badge must be used only in association with the verified product, and only so long as it remains verified in accordance with Unity’s requirements.

Please also see and adhere to the Badges section of our Logo Guidelines.

Unity认证

Our Unity Certification offerings, including for individuals seeking certification, and Unity Training or Certification partners, also permit the use of certain Unity Logos and badges. Please consult our Unity Certification portal for details on these programs.

常见问题解答

With these Trademark Guidelines, we have done our best to address how you may seek to use Unity Trademarks, but there is nothing like a good example to make a point clear. The following are frequently asked questions about Unity Trademarks and their permitted use.

My website is entirely dedicated to providing free lessons to help people learn using Unity software. As my whole website is related to Unity software, can I use the Unity & “cube” logo in the header/title and have a domain name containing “Unity”?

Unfortunately, a domain name containing the trademark ”Unity” is not permitted, as it is a source of potential confusion for our community.

And even though for non-commercial purposes, use of our house logo in the header/title is the kind of prominent use that is confusing for our community, which is also not permitted.

A common denominator of confusion in a case like this is the appearance that Unity has provided or endorsed the materials.

I develop plugins for Unity software. Can I use the Unity & “cube” logo on the download page of my website?

No. While being supportive of the community, which we love, developing plugins is your own business. Using our house logo in connection with this business could mislead our community into thinking there is a connection (affiliation or endorsement) between Unity and your product.

However, you may be interested in becoming a Unity Partner, which would allow the use of certain logo(s) depending on the case. Check our Unity Partner pages for details.

And you are of course free to use the “Unity” wordmark in a descriptive sense – to describe or to refer to Unity products or services themselves, or to explain how your plugin is connected to Unity products or services, using terms such as “compatible with” or “for use with” Unity software as long as those descriptions are accurate and not misleading.

I made a game using Unity software. Can I use the Unity & “cube” logo in my game?

No. We're thrilled that your game was made with Unity software, but the right logo for this is our “Made with Unity” logo.

Can I use the Unity & “cube” logo in tutorials for Unity software on my Youtube channel?

You may use our house logo in informational videos distributed via video-sharing websites about Unity products and/or services or their use, as long as it does not look like official Unity materials or Unity endorsing the materials, and that you do not associate our logo with anything other than Unity products and/or services.

But it can't be used to promote you, your business, or your channel. So, just for example, that means you can't use the logo in your thumbnail, in video descriptions, in your channel banner, or otherwise prominently anywhere in the channel or in videos.

I want to create a group on social media websites to help game developers find the best currently available assets on the Unity Asset Store. Can I name my group “Unity Game Assets”?

No. The name of your group, “Unity Game Assets”, contains the trademark “Unity” and sounds like an official group/page, or suggests some affiliation or endorsement. It is a source of potential confusion for users and customers. A descriptive name, like “best assets on Unity Asset Store“, etc., would be fine, though.

I am a game design student, and my student projects are made with Unity software. Can I use the Unity & “cube” logo in my projects/portfolio?

Yes, as long as you are following our Trademark Guidelines. Our house logo can be used in informational materials about Unity products/services or their use, as long as it is for non-commercial use, it does not look like official Unity materials or Unity endorsing the materials, and that you do not associate our logo with anything other than Unity products/services. It is especially important that you do not use the Unity logo in any way to promote you or your business/products/services, so as to avoid any potential cause of confusion for users and consumers (--e.g., to induce or suggest that your projects are provided or endorsed by Unity).

Note, too, that you are always welcome to use the “Made with Unity logo”in association with content made using Unity software (games, apps, digital media, etc.).

I will soon release a book on game development using Unity software. Can I add the Unity & “cube” logo on the book cover?

No. This isn't permitted because it tends to suggest some affiliation with, or endorsement by, Unity, which does not exist. And, as always, Unity logos cannot be used to promote you, your business and/or your products/services.

At the same time, though, we appreciate our tremendous support from the community and you are very much welcome to use the “Unity” wordmark in a descriptive way (--e.g., ”Handbook on Developing with Unity Software”) consistent with our Trademark Guidelines.

Always use Unity Trademarks properly

商标的用途是用作来源(即商品或服务的来源)的指示。这正是商标有价值的原因所在 - 它为商品或服务的提供者创造商誉,并帮助消费者了解商品或服务的来源。因此,请确保按照如下所述正确使用Unity商标:

  • 仅将Unity商标用作修饰词。商标为修饰词:它们应当用于描述和修饰某些事物,并且应当以名词或动词形式使用。例如:
    错误
    获取Unity软件! 获取Unity!
  • Use Unity Trademarks to describe Unity products or services without suggesting any affiliation with or endorsement by Unity, such as by referencing Unity products in a descriptive sense with respect to your product. For example:
    错误
    Unity软件的XYZ教程 Unity 教程
  • 确保Unity商标和其他图形或文本元素之间有足够的空白区域,以便用户能把它们当做独特的元素。例如:
    错误
    Unity软件的XYZ教育视频 XYZ-Unity教育视频
  • 仅不加修改地使用Unity商标,包括不使用任何缩写或所有格形式。例如:
    错误
    XYZ充分利用强大的Unity ML-Agents工具集 XYZ充分利用ML技术的强大力量
  • 提供正确的商标公告。任何具有Unity商标的类型的公开材料,包括电子材料(例如网页或数字广告),都必须带有商标公告。此公告可出现在工作人员名单中、脚注中或其他相似位置。公告的形式应当如下:
    • “[This website/these materials/(product/service or company name)] [is/are] not sponsored by or affiliated with Unity Technologies or its affiliates. [Unity Trademark(s)] [is a/are] trademark[s] or registered trademark[s] of Unity Technologies or its affiliates in the U.S. and elsewhere.”
    • 例如,在材料中引用“Unity”(不显示Unity徽标):
    • “这些材料并非由Unity Technologies或其联营公司支持或合作创建。“Unity”是Unity Technologies或其联营公司在美国和其他地方的商标或注册商标。”

Things you can’t do

As mentioned, our Trademarks are some of our most important assets, therefore:

  • Do not use any Unity Logos except as permitted by these Guidelines or under a separate agreement in writing with Unity.
  • Do not register or apply for registration of, and do not use, Unity Trademarks (or any confusingly similar Trademarks or translations or transliterations) for your business, your products, or your services, nor as any social media name or handle (e.g., hashtag) or as any part of any domain name.
  • Do not use Unity Trademarks (or any confusingly similar Trademarks) in a way that may suggest an affiliation with, or endorsement/sponsorship/approval by, Unity.
  • 不得以可能将我们的商标与其他方商标混淆的方式使用Unity商标。
  • Do not use Unity Trademarks to discredit or disparage Unity or its products or services, including any use that may tarnish Unity’s reputation or damage the goodwill associated with Unity Trademarks
  • 不得以误导或不实的方式使用Unity商标,包括对于任何Unity产品或服务的任何广告宣传。
  • 不得将Unity商标与Unity可能认为有异议的任何信息或材料结合使用,包括Unity认为可造成以下任何一项的任何内容:
    • to infringe, misappropriate, or violate a third party’s patent, copyright, trademark, trade secret, moral rights, or other intellectual property rights, or rights of publicity or privacy; to violate, or encourage any conduct that would violate, any applicable law or regulation or would give rise to liability of any kind;
    • to be defamatory, obscene, pornographic, vulgar, or offensive; to promote discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group;
    • 促成威胁任何其他人的暴力或行为;或者
    • 促成非法或有害的活动或内容。
  • 请勿将Unity商标用作任何关键字、搜索词、元数据或任何在线广告服务上的其他标识符。

报告商标滥用

如果您遇到任何疑似Unity商标的商标,或者如果遇到任何违反这些指导准则的Unity商标的使用,敬请发送邮件至trademarks@unity3d.com告知我们

Questions/separate logo permission requests

If you have any questions concerning these Guidelines or have a logo authorization request, kindly contact trademarks@unity3d.com. Please understand that processing requests can take time. In making any request, you acknowledge that Unity’s Privacy Policy will govern Unity’s collection and use of any personal data provided in connection with that request.