Deliver dynamic experiences powered by data insights
Access, analyze, and act
Access data insights across all devices. Track player behaviors specific to your app. Analyze user behavior the way you want. Act upon the insights in real-time to customize the user experiences.
All the tools you need are now in one place and natively integrated with Unity.
Unity Analytics is natively integrated with Unity, so there is no SDK to worry about. With just a few clicks, you will have instant access to critical metrics about user engagement, retention, and revenue from the dashboard.
An integral part of the Unity Engine, Unity Analytics requires no maintenance or update efforts and provides the best run-time performance, unlike third-party plugins.
Track player behavior specific to your game
Standard Events are a set of curated custom events focused on player experience. Understand your players based on the following metrics:
- Can players navigate between the application’s screens?
- Are players progressing successfully through the game?
- Do players onboard easily?
- Do players engage with the game?
- Do players monetize well?
标准事件与 Unity Analytics分析服务无缝结合，你可以使用新的 事件分析跟踪器 进行实现无需任何代码。
了解更多关于 标准事件.follow this link to download the package.
Take full control of your data
The Raw Data Export API gives you full control of your own data and how you use it. You can build your own data pipeline, run customized queries or even plug the raw data into your favorite business intelligence tools.
学习如何使用Raw Data Export。.立即登录！.
Gain a high-level overview of how your game is being used.
Dive deeper into specific use cases with behavioral segments; annotate dates to track feature releases, or historical events.
Understand player progress (and where they get stuck).
Address different audiences by creating player groups based on unique game scenarios and behavioral patterns.
Heatmaps provide a visualization of spatial events that occur in your game. Where do players die? Where do they score kills? Which roads are most travelled in your game? By collecting the data from hundreds or even thousands of plays, you begin to assemble a large-scale picture of how your players experience your game. The patterns that emerge can help you tune your game. So you can improve your game economy, reduce the gameplay difficulty curve and increase the level of player enjoyment.立即登录！.
Discover important 360 user behavior insights
Unity Analytics 360° Video Heatmaps show you where your viewers look and how they react. A new component—the Heatmap Sender—samples which direction viewers are gazing and sends that data to the Unity Analytics service. You can then view the collected data overlaid on the video itself in the Unity Editor. The more people who look at the same area of the video, the hotter that part of the Heatmap overlay appears.立即使用.
With Remote Settings, you can change your game for different segments in an instant. Remote Settings removes the need for developers to go through the lengthy process of modifying the game and then waiting for users to update the app. Use Remote Settings to:
- Keep users engaged and increase revenue
- Deliver native and high performance graphics
Remote Settings is designed to work seamlessly with Unity Analytics and includes an Editor plug-in to make getting started fast and easy. Learn how to set up Remote Settings.
Reports and trends
This blog post summarizes the key facts in this report, created in partnership with SuperData Research, which revealed strong growth momentum across the combined mobile, mobile VR and VR markets.
Games made with Unity were installed nearly 5 billion times across 2.4 billion unique mobile devices in Q3 2016. This blog post summarizes the key facts.
This blog post summarizes the key facts of the quarterly report, which revealed global game install trends across different platforms, devices and regions.
News and events
We presented our latest insights and showed off our latest adaptive analytics toolkit for VR and AR at Oculus Connect 4.
We were in Unite Austin for our largest annual event showcasing our latest product releases and features.
“Using Unity Ads, Analytics & IAP as a whole, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.”
— Majid Khosravi, Founder and CEO, Twimler阅读案例
“I wanted to be sure the data we were using was accurate and timely. We were experiencing times when there would be lag in the data we were getting from our analytics tools. That's when we shifted to Unity Analytics, which is 10-times faster.”
— Qasim Meher Assad, Head of Products, MindStorm阅读案例
“We know analytics can really help us build a better game, but we don’t really have additional resources to handle the backend data infrastructure. It was really cool to see how easy getting the data we need from Unity Analytics is and how powerful the insights we could get.”
— Ultraflow, Ultrateam
“We chose Unity Analytics for Ski Safari 2 because it’s incredibly easy to integrate and use; the dashboard has all the metrics we need.”
— Ski Safari 2, Sleepy Z Studios
“Unity Analytics has given us quick access to data with little overhead. It was an easy integration with the Unity engine, the dashboards are clean and easy to read and the service has been fantastic.”
— Halfbrick, Halfbrick Studios
Our Machine Learning tools, combined with the Unity platform, promote innovation. To further strengthen the Machine Learning community, we provide a forum where researchers and developers can exchange information, share projects, and support one another to advance the field.了解更多
Data Mystery: The case of the missing revenue
“It is a capital mistake to theorize before you have all the evidence,” wrote Sir Arthur Conan Doyle in one of his Sherlock Holmes mysteries. The Unity Analytics team would have to agree. Unity Analytics gives you easy access to important information, which gives you the insight you need to make sound decisions about your games. Like what, you ask.阅读更多