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Guidelines for using Unity Trademarks

v. 4.0

We, Unity Technologies and its affiliates (“Unity”), provide these guidelines (“Guidelines”) for our customers, authorized resellers, technology partners, and the media who wish to use or to refer to Unity’s trademarks, service marks, names, symbols, indicators of source (of a product or service), designs, icons, designations, or logos (“Trademarks”). Unity’s Trademarks are extremely valuable to Unity, and these Guidelines set out the ground rules for their use. Unity has a number of Trademarks, both registered and unregistered, including the Trademarks listed here (“Unity Trademark List”). Use of Unity’s Trademarks is only allowed as provided in these Guidelines or under separate written permission by Unity, so please review these Guidelines carefully.

Authorized resellers, partners, etc.

Unity maintains certain programs for authorized resellers, technology partners, and vendors, and other arrangements with other licensees under separate written agreements. These partners may use Unity Trademarks in accordance with the terms of those agreements and these Guidelines. If an agreement does not provide for any terms concerning Unity Trademarks, these Guidelines will apply; in the event of any conflict between terms in an agreement and these Guidelines, the terms of the agreement will apply.

Erlaubte Nutzungen: Wortmarken

You may use Unity Trademarks that are not Unity Logos (“Unity Wordmarks” e.g., “Unity”) as follows:

  1. Sie dürfen Unity-Wortmarken verwenden, um Unity-Produkte oder -Dienste zu beschreiben oder darauf Bezug zu nehmen. (Um beispielsweise zu beschreiben, dass Sie die Unity-Software als Entwicklungstool verwenden oder um für Unity-Software als Produkt zu werben.)
  2. Sie dürfen Unity-Wortmarken verwenden, um Unity-Produkte oder -Dienste in Verbindung mit Ihren Produkten oder Diensten zu beschreiben oder auf sie zu verweisen, um diese Verbindung zu erklären, sofern die Erklärung zutreffend und richtig ist, Unity-Wortmarken nicht in die Markenzeichen Ihrer Produkte oder Dienstleistungen integriert werden und die Verwendung ansonsten diesen Richtlinien entspricht. (Zum Beispiel, um anzuzeigen, dass Ihr Produkt "mit Unity-Software kompatibel" ist oder dass Ihre Dienstleistung ist, "Tutorials für Unity-Software" bereitzustellen.)
  3. Sie dürfen Unity-Wortmarken in allen Arten von veröffentlichten digitalen und anderen Materialien verwenden, vorausgesetzt, dass diese Verwendung mit allen folgenden Punkten übereinstimmt und ansonsten diese Richtlinien erfüllt:
    • die Verwendung der Unity-Wortmarken ist tatsächlich für den Gegenstand der Materialien relevant;
    • die Unity-Wortmarken sind in den Materialien nicht prominenter als Ihre Markenzeichen, einschließlich der Markenzeichen Ihrer Produkte und Dienstleistungen; und
    • Sie stellen einen Markenhinweis bereit wie in diesen Richtlinien beschrieben.

Permitted uses: Logos/brand assets

Unity uses many different logos, brand assets, and icons (“Logos”) in association with its business. As you can appreciate, while we are glad that many people would like to use our Logos, we need to protect the integrity of our brand (for our own sake and for our customers). Therefore, we explain in this section which Logos you can use without separate permission and how you can get permission in some other cases.

If your situation is not covered, you may make a separate request for permission below. If you are a partner, reseller, or vendor please check first if you have a separate written agreement with us concerning our Logos.

Ground rules for all logos

Unless you have a separate agreement with us to the contrary, permitted uses of our Logos must comply with these Guidelines, our Style guide, and the following general rules for Logos:

  • Use current, official, unmodified Unity Logos. Each Unity Logo is an artistic asset. As such, you may only use those Unity Logos from the download source indicated to you by Unity or reproductions of master artwork provided by Unity, and you must follow any Unity Logo style guide made available by Unity. The Unity Logos may not be altered or modified in any way, including by changing the colors, changing the font, applying strokes, rearranging elements of the design, or stretching/distorting. Nor may Unity Logos be animated. Clear and consistent use is required.
  • Stellen Sie sicher, dass Unity-Logos deutlich zu sehen sind. Neben der Vermeidung von Verzerrungen dürfen Sie Unity-Logos nicht verkleinern, um sie unscharf, verschwommen oder anderweitig unleserlich zu machen.
  • Stellen Sie sicher, dass genügend freier Platz zwischen den Unity-Logos und anderen grafischen Elementen oder Textelementen vorhanden ist. Die Unity-Logos müssen immer als einzelne Elemente erkannt und interpretiert werden.
  • Verwenden Sie keine Unity-Logos, um Ihre Materialien zu "verschönern" oder "aufzupeppen". Unity-Logos sind künstlerische Vermögenswerte und dürfen nicht für rein stilistische Zwecke verwendet werden.
  • Do not make Unity Logos the star of your show. We permit the use of our Logos for informational purposes concerning our products and services. Prominent or otherwise unmeasured use is confusing and could suggest some endorsement or affiliation.
Unity Logos and their uses that do not require separate permission

"Made with Unity"-Logo

(download)

“Made with Unity” promotes the fact that your creation was made with our software platform. As such, this logo may be used in association with games, apps, or other digital media you created with the Unity software platform and that you distribute to end-users.

Unity & “cube” logo

(download)

Our main corporate or “house“ logo. Except where a separate written agreement controls, use of this logo without separate permission is permitted but limited to the following cases:

Promotion of Unity products/services

For the purposes of promoting Unity products/services in marketing or advertising materials, so long as the space where it is used is exclusively for Unity products/services and no others (including your own).

Community expression

You may use this Unity logo in informational materials such as a blog/vlog post about Unity products/services or their use, as long as the use is non-commercial and the materials do not look like official Unity materials or like Unity has endorsed the materials.

As in other cases, it is especially important that you do not use the Unity logo in any way to promote you, your business/products/services, or anyone else or their business/products/services. You also cannot misrepresent yourself, such as claiming that you have Unity Certification if you do not.

Tab “cube” logo

(download)

Permitted uses without separate permission for this logo are the same as for our main corporate logo, except that this logo is only to be used where economy of space for a logo reasonably demands it – in other words, when using the main corporate logo would result in it looking “too small,” unclear, or distorted.

Partner Badge/Verification Badge

"Partnerabzeichen" bezeichnet beliebige der folgenden Abzeichen:

"Verifizierungsabzeichen" bezeichnet nur das folgende Abzeichen:

If you have a separate written agreement with Unity for use of any “Partner Badge” or “Verification Badge,” you will be provided with instructions on how to download the logos. For any Partner Badge or Verification Badge, you must adhere to the following specific rules in addition to the general rules on permitted logo use in these Guidelines.

Specific rules for Partner Badges

A Partner Badge may only be used to illustrate the fact of the actual relationship between the partner and Unity as evidenced by the relevant agreement between the partner and Unity, and only so long as the agreement and recognition by Unity is in effect.

Auch wenn das Partnerabzeichen dem Hervorheben dieser Beziehung und Anerkennung dient, dürfen Sie es nicht verwenden, um eine Verbindung mit Unity darzustellen oder anzudeuten oder den Anschein zu erwecken, dass Unity Sie oder Ihre Produkte auf irgendeine Weise sponsert oder empfiehlt. Dies bedeutet u. a. auch, dass Sie das Partnerabzeichen nicht auf einer "Verpackung" (weder digital noch anderweitig) Ihrer Produkte anbringen oder das Partnerabzeichen in Verbindung mit Ihren Produkten in Marketingmaterialien verwenden dürfen.

For example, if you are a Verified Solutions Partner, you may use that Partner Badge on your website and marketing materials, but not in association with specific products; being a Verified Solutions Partner, however, you may use the Verification Badge in association with the product for which you received the Verification Badge.

For greater certainty, a Verified Solutions Partner may use that Partner Badge only so long as such Partner has a right to use a Verification Badge.

Das Partnerabzeichen darf darüber hinaus nie größer und/oder dominanter als das eigene Markenzeichen dargestellt werden und darf niemals in das eigene Markenzeichen eingebettet werden.

Please also see and adhere to the Badges section of our Logo Guidelines.

Specific rules for Verification Badges

The Verification Badge may only be used to illustrate the fact that your product met, and continues to meet, Unity's requirements for the Verification Badge.

Importantly, the Verification Badge concerns the product and not the business in general of the person or company that has received authorization to use the Verification Badge. That means the Verification Badge must be used only in association with the verified product, and only so long as it remains verified in accordance with Unity’s requirements.

Please also see and adhere to the Badges section of our Logo Guidelines.

Unity-Zertifizierung

Our Unity Certification offerings, including for individuals seeking certification, and Unity Training or Certification partners, also permit the use of certain Unity Logos and badges. Please consult our Unity Certification portal for details on these programs.

FAQ

With these Trademark Guidelines, we have done our best to address how you may seek to use Unity Trademarks, but there is nothing like a good example to make a point clear. The following are frequently asked questions about Unity Trademarks and their permitted use.

My website is entirely dedicated to providing free lessons to help people learn using Unity software. As my whole website is related to Unity software, can I use the Unity & “cube” logo in the header/title and have a domain name containing “Unity”?

Unfortunately, a domain name containing the trademark ”Unity” is not permitted, as it is a source of potential confusion for our community.

And even though for non-commercial purposes, use of our house logo in the header/title is the kind of prominent use that is confusing for our community, which is also not permitted.

A common denominator of confusion in a case like this is the appearance that Unity has provided or endorsed the materials.

I develop plugins for Unity software. Can I use the Unity & “cube” logo on the download page of my website?

No. While being supportive of the community, which we love, developing plugins is your own business. Using our house logo in connection with this business could mislead our community into thinking there is a connection (affiliation or endorsement) between Unity and your product.

However, you may be interested in becoming a Unity Partner, which would allow the use of certain logo(s) depending on the case. Check our Unity Partner pages for details.

And you are of course free to use the “Unity” wordmark in a descriptive sense – to describe or to refer to Unity products or services themselves, or to explain how your plugin is connected to Unity products or services, using terms such as “compatible with” or “for use with” Unity software as long as those descriptions are accurate and not misleading.

I made a game using Unity software. Can I use the Unity & “cube” logo in my game?

No. We're thrilled that your game was made with Unity software, but the right logo for this is our “Made with Unity” logo.

Can I use the Unity & “cube” logo in tutorials for Unity software on my Youtube channel?

You may use our house logo in informational videos distributed via video-sharing websites about Unity products and/or services or their use, as long as it does not look like official Unity materials or Unity endorsing the materials, and that you do not associate our logo with anything other than Unity products and/or services.

But it can't be used to promote you, your business, or your channel. So, just for example, that means you can't use the logo in your thumbnail, in video descriptions, in your channel banner, or otherwise prominently anywhere in the channel or in videos.

I want to create a group on social media websites to help game developers find the best currently available assets on the Unity Asset Store. Can I name my group “Unity Game Assets”?

No. The name of your group, “Unity Game Assets”, contains the trademark “Unity” and sounds like an official group/page, or suggests some affiliation or endorsement. It is a source of potential confusion for users and customers. A descriptive name, like “best assets on Unity Asset Store“, etc., would be fine, though.

I am a game design student, and my student projects are made with Unity software. Can I use the Unity & “cube” logo in my projects/portfolio?

Yes, as long as you are following our Trademark Guidelines. Our house logo can be used in informational materials about Unity products/services or their use, as long as it is for non-commercial use, it does not look like official Unity materials or Unity endorsing the materials, and that you do not associate our logo with anything other than Unity products/services. It is especially important that you do not use the Unity logo in any way to promote you or your business/products/services, so as to avoid any potential cause of confusion for users and consumers (--e.g., to induce or suggest that your projects are provided or endorsed by Unity).

Note, too, that you are always welcome to use the “Made with Unity logo”in association with content made using Unity software (games, apps, digital media, etc.).

I will soon release a book on game development using Unity software. Can I add the Unity & “cube” logo on the book cover?

No. This isn't permitted because it tends to suggest some affiliation with, or endorsement by, Unity, which does not exist. And, as always, Unity logos cannot be used to promote you, your business and/or your products/services.

At the same time, though, we appreciate our tremendous support from the community and you are very much welcome to use the “Unity” wordmark in a descriptive way (--e.g., ”Handbook on Developing with Unity Software”) consistent with our Trademark Guidelines.

Always use Unity Trademarks properly

Der Zweck eines Markenzeichens besteht darin, als Herkunftsangabe (d. h. als Quellenangabe von Waren oder Dienstleistungen) zu dienen. Daher sind Markenzeichen wertvoll – sie schaffen Goodwill für den Anbieter der Waren oder Dienstleistungen und helfen Verbrauchern zu verstehen, woher Waren oder Dienstleistungen kommen. Stellen Sie daher sicher, dass Sie die Unity-Markenzeichen ordnungsgemäß verwenden, wie nachfolgend erläutert:

  • Verwenden Sie Unity-Markenzeichen nur als Adjektive. Markenzeichen sind Adjektive: sie dienen der Beschreibung oder näheren Bestimmung und sollten nicht als Substantive oder Verben verwendet werden. Zum Beispiel:
    Richtig Falsch
    Holen Sie sich Unity-Software! Holen Sie sich Unity!
  • Use Unity Trademarks to describe Unity products or services without suggesting any affiliation with or endorsement by Unity, such as by referencing Unity products in a descriptive sense with respect to your product. For example:
    Richtig Falsch
    XYZ-Einführungen für Unity-Software Unity-Tutorials
  • Stellen Sie sicher, dass genügend freier Platz zwischen den Unity-Markenzeichen und anderen grafischen Elementen oder Textelementen vorhanden ist, damit sie als eigenständige Elemente interpretiert werden können. Zum Beispiel:
    Richtig Falsch
    XYZs Schulungsvideos für Unity-Software XYZ-Unity-Schulungsvideos
  • Verwenden Sie Unity-Markenzeichen nur unverändert und ohne Abkürzungen oder Verwendung der Possessivform. Zum Beispiel:
    Richtig Falsch
    XYZ nutzt das Potenzial des Unity ML-Agents-Toolkits XYZ nutzt das Potenzial der ML-Technik
  • Geben Sie den korrekten Markenhinweis an. Veröffentlichte Materialien jeglicher Art, einschließlich digitaler Materialien wie Webseiten oder digitale Anzeigen, die mit Unity-Markenzeichen versehen sind, müssen einen Markenhinweis enthalten. Dieser Hinweis kann im Abspann, in einer Fußzeile oder an einem ähnlichen Ort erscheinen. Die Form des Hinweises sollte Folgendem entsprechen:
    • “[This website/these materials/(product/service or company name)] [is/are] not sponsored by or affiliated with Unity Technologies or its affiliates. [Unity Trademark(s)] [is a/are] trademark[s] or registered trademark[s] of Unity Technologies or its affiliates in the U.S. and elsewhere.”
    • Wenn Materialien beispielsweise auf "Unity" hinweisen (ohne ein Unity-Logo zu präsentieren):
    • "Diese Materialien werden nicht von Unity Technologies oder seinen Partnerunternehmen gesponsert und stehen nicht mit diesen in Verbindung. "Unity" ist ein Markenzeichen oder eingetragenes Markenzeichen von Unity Technologies oder deren Partnerunternehmen in den USA und anderen Ländern."

Things you can’t do

As mentioned, our Trademarks are some of our most important assets, therefore:

  • Do not use any Unity Logos except as permitted by these Guidelines or under a separate agreement in writing with Unity.
  • Do not register or apply for registration of, and do not use, Unity Trademarks (or any confusingly similar Trademarks or translations or transliterations) for your business, your products, or your services, nor as any social media name or handle (e.g., hashtag) or as any part of any domain name.
  • Do not use Unity Trademarks (or any confusingly similar Trademarks) in a way that may suggest an affiliation with, or endorsement/sponsorship/approval by, Unity.
  • Verwenden Sie Unity-Markenzeichen nicht in einer Weise, durch die man unsere Markenzeichen mit anderen Markenzeichen verwechseln könnte.
  • Do not use Unity Trademarks to discredit or disparage Unity or its products or services, including any use that may tarnish Unity’s reputation or damage the goodwill associated with Unity Trademarks
  • Verwenden Sie Unity-Markenzeichen nicht in einer Weise, die irreführend oder unehrlich ist, einschließlich Werbung für jegliche Unity-Produkte oder -Dienste.
  • Verwenden Sie Unity-Markenzeichen nicht in Verbindung mit Informationen oder Materialien, die Unity als unzulässig empfinden könnte, einschließlich einer Verwendung, die nach Meinung von Unity zu Folgendem führen könnte bzw. folgenden Eigenschaften entspricht:
    • to infringe, misappropriate, or violate a third party’s patent, copyright, trademark, trade secret, moral rights, or other intellectual property rights, or rights of publicity or privacy; to violate, or encourage any conduct that would violate, any applicable law or regulation or would give rise to liability of any kind;
    • to be defamatory, obscene, pornographic, vulgar, or offensive; to promote discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group;
    • zur Förderung von Gewalt oder Handlungen, die eine andere Person bedrohen; oder
    • zur Förderung illegaler oder schädlicher Aktivitäten oder Substanzen.
  • Verwenden Sie Unity-Markenzeichen nicht als Schlüsselwörter, Suchbegriffe, Metadaten oder andere Identifikatoren in einem Online-Anzeigendienst.

Markenzeichen-Missbrauch melden

Sollten Sie auf Markenzeichen stoßen, die den Markenzeichen von Unity zum Verwechseln ähneln, oder wenn Sie auf die Verwendung von Unity-Markenzeichen im Widerspruch zu diesen Richtlinien stoßen, bitten wir Sie, uns unter marken@unity3d.com zu informieren.

Questions/separate logo permission requests

If you have any questions concerning these Guidelines or have a logo authorization request, kindly contact trademarks@unity3d.com. Please understand that processing requests can take time. In making any request, you acknowledge that Unity’s Privacy Policy will govern Unity’s collection and use of any personal data provided in connection with that request.