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The Unity Game Studio Report 2018

The Unity Game Studio Report 2018 is the result of a study we did with the leads of 1,445 studios. It provides relevant benchmarking data to emerging studios, to help them understand how creative teams operate and make successful games.

Read on to get some of the highlights, and download the full report below.

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Young and Free
49%

of studios have been operating for two years or less

91% operate fully independent
Massive Multitasking
67%

will publish and market their projects themselves

Over ¾ of studios maintain at least one additional project to their primary one

We will publish it ourselves

Via a 3rd-party publisher

Our client will publish the project

We will publish it ourselves

Via a 3rd-party publisher

Our client will publish the project

We will publish it ourselves

Via a 3rd-party publisher

Our client will publish the project

Embracing New Platforms
40%

are targeting VR and/or AR*

*Based on a multiple choice question

But PC and mobile remain the most popular platforms of choice
Reaching out to their audience
38%

of studios manage a player community

They prefer the big three social media platforms to promote their games: Facebook, Twitter and YouTube
Achieving a lot with limited means
61%

of the budget for all studios comes from self-funding and freelancing

Money’s tight, but they still choose to allocate 4% of their budget to employee training
Self-funded44%44%
Revenue from other contracts / freelance17%17%
Private funding from investors or grants16%16%
Revenue from existing titles14%14%
Public funding or grants6%6%
Crowdfunding3%3%

What you’ll find in the report

The Game Studio Report is unique in its detailed snapshot of how independent studios operate. It provides 43 pages of insights, including:

  • What kinds of games they make
  • Their preferred platforms and monetization models
  • How they market their games
  • How they fund their studios and operate on lean budgets
  • How they scout talent and manage the daily practicalities of running studios

The report also includes insights into how “top-ranked” studios differ from the overall group in some key areas, interviews with studio leads who participated in the survey, and a foreword from the Executive Director at the International Game Developers Association.

Download the report today

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