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Four smart things to do to get paid in your game

These are four steps mobile developer Twimler took to increase their chance of a successful launch, finding new players, and earning revenue. They can work for you, too.

Do a big beta test

What Twimler did: They tested their game Jewel Mash in beta and got great feedback on their monetization strategy, which consisted of:

  • Using Unity Ads to integrate rewarded video ads into the gameplay in a fun and unobtrusive way, e.g., watch an ad and earn a daily bonus.

  • Using Unity Analytics and IAP to create targeted IAP offers based on players’ past spending behavior.

Why it was smart: A smooth and well-tested monetization strategy was ready for launch.

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Go live with everything ready and reap the rewards

What Twimler did: They launched with a smart monetization strategy in place, and capitalized on the high number of installs and daily active users (DAU) that occur in the few weeks after launch.

Why it was smart: They earned a lot of revenue early on, which gave them the freedom to grow their game and player base faster, and keep earning more revenue.

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Scale your game and player base with video ads

What Twimler did: They used Unity video Ads to acquire new users through short and fun video ads, instead of relying on organic growth.

Why it was smart: By advertising Jewel Mash in other games, Twimler acquired many more players in a cost-effective way. They created a virtuous cycle of putting the right message in front of the right audience at the right time.

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Optimize your monetization strategies without ticking off players

What Twimler did:

  • Gradually increased ad frequency in their game to see what the effect would be on retention.
  • Using Analytics, they discovered that there was a pivot point at every 2 minutes: once they went below that, to showing ads every one minute, they saw a big drop off in retention.

Why it was smart: By identifying that critical pivot point, they struck a good balance between retention and increased monetization.

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Thanks to their smart thinking, Twimler achieved these kinds of results:

  • Over 100 million downloads of their two games, Fruit Bump and Jewel Mash
  • An increase in daily active users (DAU) from 500K to around 800K in two months
  • IAP sales up 70% and Ads revenue up 60% since starting to use Unity Ads in 2015
Got it

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