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Guidelines for Using Unity Trademarks

v. 1.2

We, Unity Technologies and its affiliates (“Unity”), provide these Guidelines for Using Unity Trademarks (“Guidelines”) for our customers, authorized resellers, technology partners, and the media who wish to use or to refer to Unity’s trademarks, service marks, names, symbols, devices indicative of origin, designs, icons, designations, or logos (“Trademarks”). Unity’s Trademarks are extremely valuable to Unity, and these Guidelines set out the ground rules for their use. Unity has a number of Trademarks, both registered and unregistered, including the Trademarks listed here (“Unity Trademark List”). Use of Unity’s Trademarks is only allowed as provided in these Guidelines or under separate written permission by Unity, so please review these Guidelines carefully.

Authorized Resellers, Partners, Etc.

Unity maintains certain programs for authorized resellers and technology partners, and other arrangements with other licensees under separate written agreements. These partners may use Unity Trademarks in accordance with the terms of those agreements and these Guidelines. If an agreement does not provide for any terms concerning Unity Trademarks, these Guidelines will apply; in the event of any conflict between terms in an agreement and these Guidelines, the terms of the agreement will apply.

What’s Allowed

You may use Unity Trademarks that are not Unity Logos (“Unity Wordmarks”--e.g., “Unity”) as follows. Unity logos of Unity Trademarks (“Unity Logos”) require separate authorization (see the section “Using Unity Logos” below for details).

  • You may use Unity Wordmarks to describe or to refer to Unity products or services themselves. (For example, to describe that you use Unity software as your development tool or to promote Unity software as a product.)
  • You may use Unity Wordmarks to describe or to refer to Unity products or services in connection with your products or services to explain that connection, provided that the explanation is true and accurate, Unity Wordmarks are not incorporated with the Trademarks of your products or services, and use otherwise complies with these Guidelines. (For example, to indicate that your product is “compatible with Unity software” or that your service is to provide “tutorials for Unity software”.)
  • You may use Unity Wordmarks in all manner of published materials, digital and otherwise, provided that your use is consistent with all of the following and otherwise complies with these Guidelines:
    • using the Unity Wordmarks is actually relevant to the subject matter of the materials;
    • the Unity Wordmarks do not figure more prominently in the materials than your Trademarks, including Trademarks of your products and services; and
    • you provide a trademark notice as described in these Guidelines.

In using any Unity Trademarks, you acknowledge and agree that any goodwill derived from that use inures to the exclusive benefit of Unity. Except for the limited right to use as expressly permitted by these Guidelines, no other right of any kind is granted to you, either directly or indirectly.

Always Use Unity Trademarks Properly

A trademark’s purpose is to act as an indication of source (i.e., the source of goods or services). This is why trademarks are valuable – they create goodwill for the provider of the goods or services and help consumers understand where goods or services are coming from. Therefore, ensure that you use Unity Trademarks properly as explained below:

  • Only use Unity Trademarks as adjectives. Trademarks are adjectives: they should describe and modify something, and should not be used as nouns or verbs. For example:
    Right Wrong
    Get Unity software! Get Unity!
  • Use Unity Trademarks to describe Unity products or services without suggesting any affiliation with or endorsement by Unity. For example:
    Right Wrong
    XYZ Tutorials for Unity software Unity Tutorials
  • Ensure that there is sufficient clear space between the Unity Trademarks and other graphical or textual elements for them to be interpreted as unique elements. For example:
    Right Wrong
    XYZ’s Education Videos for Unity software XYZ-Unity Education Videos
  • Only use Unity Trademarks unaltered, including without any abbreviation or using the possessive form. For example:
    Right Wrong
    XYZ leverages the power of the Unity ML-Agents toolkit XYZ leverages ML tech’s power
  • Provide the correct trademark notice. Published materials of any kind, including digital materials such as web pages or digital ads that feature Unity Trademarks, must carry a trademark notice. This notice may appear in the credits, in a footer, or other similar location. The form of the notice should be as follows:
    • “[This website/these materials] [is/are] not sponsored by or affiliated with Unity Technologies or its affiliates. [List all Unity Trademarks from the Unity Trademark List that appear in the site/materials] [is a/are] trademark[s] or registered trademark[s] of Unity Technologies or its affiliates in the U.S. and elsewhere.”
    • For example, in materials referring to “Unity” (and not displaying a Unity Logo):
    • “These materials are not sponsored by or affiliated with Unity Technologies or its affiliates. “Unity” is a trademark or registered trademark of Unity Technologies or its affiliates in the U.S. and elsewhere.”

What to Call Us

When referencing our company, use “Unity Technologies”.

What’s Prohibited

As stated, our Trademarks are some of our most important assets. Therefore:

  • Do not use any Unity Logos unless separately permitted by Unity; that means you cannot use any Unity Logos unless you have a separate agreement in writing with Unity allowing use of Unity Logos.
  • Do not use Unity Trademarks (or any confusingly similar Trademarks) for your business, your products, or your services, nor as any social media name or handle (e.g., hashtag) or as any part of any domain name.
  • Do not use Unity Trademarks (or any confusingly similar Trademarks) in a way that may suggest an affiliation with, or endorsement by, Unity.
  • Do not use Unity Trademarks in a way that may confuse our Trademarks with anyone else’s.
  • Do not use Unity Trademarks to discredit or disparage Unity or its products or services, including any use that may tarnish Unity’s reputation or damage goodwill associated with Unity Trademarks.
  • Do not use Unity Trademarks in a way that is misleading or dishonest, including any advertising for any Unity products or services.
  • Do not use Unity Trademarks in association with any information or material that Unity may find objectionable, including with anything considered by Unity to do any of the following:
    • to infringe, misappropriate, or violate a third party’s patent, copyright, trademark, trade secret, moral rights, or other intellectual property rights, or rights of publicity or privacy;
    • to violate, or encourage any conduct that would violate, any applicable law or regulation or would give rise to liability of any kind;
    • to be defamatory, obscene, pornographic, vulgar, or offensive;
    • to promote discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group;
    • to promote violence or actions that are threatening to any other person; or
    • to promote illegal or harmful activities or substances.
  • Do not use Unity Trademarks as keywords, search terms, metadata, or other identifiers on any online ad service.

Reporting Trademark Abuse

In the event that you come across any Trademarks that appear confusingly similar to Unity Trademarks, or if any use of Unity Trademarks contrary to these Guidelines come to your attention, we ask that you kindly write to us at trademarks@unity3d.com

Questions/Logo Requests

Should you have any questions concerning these Guidelines or have a logo authorization request, kindly contact trademarks@unity3d.com. Please understand that processing requests can take time. In making any request, you acknowledge that Unity’s Privacy Policy shall govern Unity’s collection and use of any personal data provided in connection with that request.

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