Placement Policy

Last updated: September 20, 2017

Ad placements in Apps must not violate any of the following:

  • Placements should not be placed so close to or underneath buttons or any other object within the App that End-Users are likely to accidentally click.
  • Placements should not be placed in areas where End-Users will randomly click or place their fingers on the screen.
  • Placements should not be placed in Apps that are running in the background of the device or outside of the App environment. It should be clear to the End-User, which App the Ad is implemented in. For examples, Placements launched before the App has opened or after the App has closed would be a violation.
  • Placements should not be placed in a way that abnormally interferes with navigating or interacting with the App’s core content and functionality.
  • Placements should not be placed in screens with no or little content (e.g. log-in, error pages, etc.).
  • End-Users must have a means to exit any screen that contains an Ad placement without being forced to click on the Ad (with the exception of a full-screen Ad once it starts following a related End-User initiated action). 
  • Placements may not be implemented in a manner that they might be mistaken for other App content or that disguises Ads in any way. This includes formatting neighboring content to look similar to Ads.
  • Placements may not be placed on pages where dynamic content (e.g., live chats, instant messaging, auto-refreshing comments, etc.) is the primary focus of the page.
  • Placements may not be presented or located in a manner that makes it unlikely an Ad would actually be viewed.
  • Placement content, features or functionality that violate the Content Policy, Invalid Activity Policy or Rewarded Inventory Policy may also be deemed violations of the Placement Policy in Unity’s sole discretion.
  • Other placements not customary within the mobile application advertising industry are also violations.

The determination of what constitutes a violation of the Placement Policy will be made in Unity’s sole discretion.  



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