Unity Ads

Advertising Content Policy

Advertising containing, linking or relating to content, goods or services in any of the following categories are prohibited or restricted by Unity Ads and may not be disseminated in any form via the Unity Ads Platform without Unity's explicit permission. Violations of the Unity Ads Advertising Content Policy will be determined in Unity’s sole discretion. Certain advertising content otherwise restricted by this Advertising Content Policy may, at Unity's sole discretion, be permitted on the Unity network in specific territories where such advertising content complies with applicable laws and industry standards, provided that the advertiser further meets certain Unity requirements, including minimum Managed Account thresholds.  To become a Managed Account or learn more about Unity's ad policies, please contact us.

Adult

Content that is sexually suggestive or that depicts, contains or provides access to pornography, nudity or other adult or risqué material, including content promoting adult-themed products and associated services.

Alcohol

Content relating to the sale or branding of alcoholic beverages or drinks that resemble or contain prohibitive levels of alcohol.  Some types of alcohol-related ads are allowed if the advertiser meets certain requirements; please contact your account manager for more information.

Deceptive

Content that attempts to trick or deceive a user into taking some action (e.g., “clickbait”) or that makes false or misleading statements regarding the nature of any landing page, good or service.

Defamation

Content that depicts, contains or provides access to material that is damaging to the reputation of another.

Excessive Violence

Content that depicts or contains excessive violence or mutilation or that glorifies human suffering, death, self-harm or violence against humans or animals.

Gambling

Content promoting any form of gambling, social casinos, real reward gaming, fantasy sports, sweepstakes, or lottery to users where it is illegal or where any related required government license is not in place. Some types of gambling-related ads are allowed if the advertiser meets certain requirements; please contact your account manager for more information.

Hate or Discrimination

Content that incites or encourages violence or prejudicial action towards a protected individual or group (including sex, national origin, religious affiliation, age or sexual orientation); or content that disparages, discriminates against, or intimidates a protected individual or group.

Illegal

Content or any good or service that is likely to be in violation of any applicable law, regulation or court order.

Illegal Drugs

Content featuring or promoting the sale of illegal drugs or drug paraphernalia.

Infringing

Content, goods or services that (a) infringe or misappropriate a copyright, trademark, trade secret, patent or any other intellectual property or proprietary right or (b) promote or induces infringement or misappropriation of any copyright, trademark, trade secret, patent or any other intellectual property or proprietary right.

Malware

Content that contains, installs, links to, or prompts the download of any software containing questionable security, malware, Trojan horse, virus, or any other malicious code.

Medical or Healthcare

Content containing medical, pharmaceuticals, or healthcare related content.  Some types of ads are allowed if the advertiser meets certain requirements; please contact your account manager for more information.

Misleading

Content that purports to be truthful, but that is fraudulent, misleading, deceptive, or otherwise deliberately disseminates disinformation;  claims must be substantiated, clear, and accurate.

Morally Reprehensible

Content deemed to be morally reprehensible or patently offensive.

Phishing

Content designed to obtain information from a user under false pretenses (e.g., attempting to extract personal information with misleading statements).

Political

Content related to political organizations, candidates, political initiatives or events or content designed to obtain information regarding a person's political interest, affiliation, or ideology. 

Profane

Content containing vulgar or profane language.

Tobacco or Vaping

Content that promotes any form of tobacco or nicotine-related products, including vaping and electronic cigarettes.

User Navigation Interference

Content that disrupts the user’s ability to navigate their experience, e.g., by preventing a user from leaving a page or application.

Weapons

Content that promotes or features the sale of, or instructions to create, bombs, guns, firearms, ammunition or other weapons.