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Guidelines for using Unity Trademarks

v. 4.0

We, Unity Technologies and its affiliates (“Unity”), provide these guidelines (“Guidelines”) for our customers, authorized resellers, technology partners, and the media who wish to use or to refer to Unity’s trademarks, service marks, names, symbols, indicators of source (of a product or service), designs, icons, designations, or logos (“Trademarks”). Unity’s Trademarks are extremely valuable to Unity, and these Guidelines set out the ground rules for their use. Unity has a number of Trademarks, both registered and unregistered, including the Trademarks listed here (“Unity Trademark List”). Use of Unity’s Trademarks is only allowed as provided in these Guidelines or under separate written permission by Unity, so please review these Guidelines carefully.

Authorized resellers, partners, etc.

Unity maintains certain programs for authorized resellers, technology partners, and vendors, and other arrangements with other licensees under separate written agreements. These partners may use Unity Trademarks in accordance with the terms of those agreements and these Guidelines. If an agreement does not provide for any terms concerning Unity Trademarks, these Guidelines will apply; in the event of any conflict between terms in an agreement and these Guidelines, the terms of the agreement will apply.

Permitted uses: Wordmarks

You may use Unity Trademarks that are not Unity Logos (“Unity Wordmarks” e.g., “Unity”) as follows:

  1. 유니티 제품 또는 서비스를 지칭하거나 설명하기 위해 유니티 워드마크를 사용하실 수 있습니다(예: 유니티 소프트웨어를 개발 툴로 사용함을 설명하거나 유니티 소프트웨어 제품을 홍보할 경우).
  2. 유니티 워드마크는 귀하의 제품이나 서비스와 관련하여 유니티 제품 또는 서비스를 설명 또는 지칭하거나 귀하의 제품과의 관련성을 설명할 때 해당 설명이 진실하고 정확하며, 유니티 워드마크가 귀하의 제품 또는 서비스의 상표와 통합되지 않으며, 가이드라인의 내용을 준수할 경우 사용이 가능합니다(예: 귀하의 제품이 “유니티 소프트웨어와 호환이 가능”함을 나타내거나 귀하의 서비스가 “유니티 소프트웨어에 대한 튜토리얼”을 제공하기 위함임을 나타내는 경우).
  3. 유니티 워드마크는 디지털 및 기타 방식의 모든 형태의 출판 자료에 사용 가능하며, 사용 시 다음 내용을 모두 준수하고 가이드라인을 준수해야 합니다.
    • 유니티 워드마크의 사용이 자료의 주제와 관련되어야 함
    • 자료 내에서 유니티 워드마크가 귀하의 상품 및 서비스의 상표를 비롯한 귀하의 상표보다 두드러지지 않아야 함
    • 가이드라인에 설명된 내용과 같이 상표를 고지해야 함

Permitted uses: Logos/brand assets

Unity uses many different logos, brand assets, and icons (“Logos”) in association with its business. As you can appreciate, while we are glad that many people would like to use our Logos, we need to protect the integrity of our brand (for our own sake and for our customers). Therefore, we explain in this section which Logos you can use without separate permission and how you can get permission in some other cases.

If your situation is not covered, you may make a separate request for permission below. If you are a partner, reseller, or vendor please check first if you have a separate written agreement with us concerning our Logos.

Ground rules for all logos

Unless you have a separate agreement with us to the contrary, permitted uses of our Logos must comply with these Guidelines, our Style guide, and the following general rules for Logos:

  • Use current, official, unmodified Unity Logos. Each Unity Logo is an artistic asset. As such, you may only use those Unity Logos from the download source indicated to you by Unity or reproductions of master artwork provided by Unity, and you must follow any Unity Logo style guide made available by Unity. The Unity Logos may not be altered or modified in any way, including by changing the colors, changing the font, applying strokes, rearranging elements of the design, or stretching/distorting. Nor may Unity Logos be animated. Clear and consistent use is required.
  • 유니티 로고를 명확하게 드러내세요. 왜곡을 방지하는 것 외에도, 유니티 로고의 크기를 줄여 로고가 명확하지 않거나, 흐릿하거나, 읽기 어려워서는 안 됩니다.
  • 유니티 로고와 기타 그래픽 또는 텍스트 요소 사이에 충분한 공간을 둡니다. 유니티 로고는 항상 고유 요소로 표시 및 인식되어야 합니다.
  • 자료를 꾸미거나 향상시키기 위한 목적으로 유니티 로고를 사용하지 마세요. 유니티 로고는 예술적 자산이며 단순한 스타일 목적으로 사용되어서는 안 됩니다.
  • Do not make Unity Logos the star of your show. We permit the use of our Logos for informational purposes concerning our products and services. Prominent or otherwise unmeasured use is confusing and could suggest some endorsement or affiliation.
Unity Logos and their uses that do not require separate permission

Made with Unity 로고


“Made with Unity” promotes the fact that your creation was made with our software platform. As such, this logo may be used in association with games, apps, or other digital media you created with the Unity software platform and that you distribute to end-users.

Unity & “cube” logo


Our main corporate or “house“ logo. Except where a separate written agreement controls, use of this logo without separate permission is permitted but limited to the following cases:

Promotion of Unity products/services

For the purposes of promoting Unity products/services in marketing or advertising materials, so long as the space where it is used is exclusively for Unity products/services and no others (including your own).

Community expression

You may use this Unity logo in informational materials such as a blog/vlog post about Unity products/services or their use, as long as the use is non-commercial and the materials do not look like official Unity materials or like Unity has endorsed the materials.

As in other cases, it is especially important that you do not use the Unity logo in any way to promote you, your business/products/services, or anyone else or their business/products/services. You also cannot misrepresent yourself, such as claiming that you have Unity Certification if you do not.

Tab “cube” logo


Permitted uses without separate permission for this logo are the same as for our main corporate logo, except that this logo is only to be used where economy of space for a logo reasonably demands it – in other words, when using the main corporate logo would result in it looking “too small,” unclear, or distorted.

Partner Badge/Verification Badge

“파트너 배지”란 다음 배지를 의미합니다.

”인증 배지”란 다음 배지만 의미합니다.

If you have a separate written agreement with Unity for use of any “Partner Badge” or “Verification Badge,” you will be provided with instructions on how to download the logos. For any Partner Badge or Verification Badge, you must adhere to the following specific rules in addition to the general rules on permitted logo use in these Guidelines.

Specific rules for Partner Badges

A Partner Badge may only be used to illustrate the fact of the actual relationship between the partner and Unity as evidenced by the relevant agreement between the partner and Unity, and only so long as the agreement and recognition by Unity is in effect.

파트너 배지가 이러한 관계 및 인정을 나타내는 데 사용된다고 하더라도, 이를 유니티와의 제휴를 표시 또는 암시하거나 유니티가 귀하를 후원하거나 어떠한 방식으로든 유니티가 귀하의 제품을 보증함을 암시하는 데 사용되어서는 안 됩니다. 예를 들어 제품 “포장(디지털 혹은 기타 방식)”에 파트너 배지를 넣거나 마케팅 자료에서 귀하의 제품과 연관지어 파트너 배지를 사용할 수 없습니다.

For example, if you are a Verified Solutions Partner, you may use that Partner Badge on your website and marketing materials, but not in association with specific products; being a Verified Solutions Partner, however, you may use the Verification Badge in association with the product for which you received the Verification Badge.

For greater certainty, a Verified Solutions Partner may use that Partner Badge only so long as such Partner has a right to use a Verification Badge.

파트너 배지는 귀하의 자체 브랜딩보다 더 크거나 돋보이게 표시할 수 없으며 귀하의 자체 브랜딩과 ”통합”하여 사용할 수 없습니다.

Please also see and adhere to the Badges section of our Logo Guidelines.

Specific rules for Verification Badges

The Verification Badge may only be used to illustrate the fact that your product met, and continues to meet, Unity's requirements for the Verification Badge.

Importantly, the Verification Badge concerns the product and not the business in general of the person or company that has received authorization to use the Verification Badge. That means the Verification Badge must be used only in association with the verified product, and only so long as it remains verified in accordance with Unity’s requirements.

Please also see and adhere to the Badges section of our Logo Guidelines.

Unity 자격증

Our Unity Certification offerings, including for individuals seeking certification, and Unity Training or Certification partners, also permit the use of certain Unity Logos and badges. Please consult our Unity Certification portal for details on these programs.

자주 묻는 질문

With these Trademark Guidelines, we have done our best to address how you may seek to use Unity Trademarks, but there is nothing like a good example to make a point clear. The following are frequently asked questions about Unity Trademarks and their permitted use.

My website is entirely dedicated to providing free lessons to help people learn using Unity software. As my whole website is related to Unity software, can I use the Unity & “cube” logo in the header/title and have a domain name containing “Unity”?

Unfortunately, a domain name containing the trademark ”Unity” is not permitted, as it is a source of potential confusion for our community.

And even though for non-commercial purposes, use of our house logo in the header/title is the kind of prominent use that is confusing for our community, which is also not permitted.

A common denominator of confusion in a case like this is the appearance that Unity has provided or endorsed the materials.

I develop plugins for Unity software. Can I use the Unity & “cube” logo on the download page of my website?

No. While being supportive of the community, which we love, developing plugins is your own business. Using our house logo in connection with this business could mislead our community into thinking there is a connection (affiliation or endorsement) between Unity and your product.

However, you may be interested in becoming a Unity Partner, which would allow the use of certain logo(s) depending on the case. Check our Unity Partner pages for details.

And you are of course free to use the “Unity” wordmark in a descriptive sense – to describe or to refer to Unity products or services themselves, or to explain how your plugin is connected to Unity products or services, using terms such as “compatible with” or “for use with” Unity software as long as those descriptions are accurate and not misleading.

I made a game using Unity software. Can I use the Unity & “cube” logo in my game?

No. We're thrilled that your game was made with Unity software, but the right logo for this is our “Made with Unity” logo.

Can I use the Unity & “cube” logo in tutorials for Unity software on my Youtube channel?

You may use our house logo in informational videos distributed via video-sharing websites about Unity products and/or services or their use, as long as it does not look like official Unity materials or Unity endorsing the materials, and that you do not associate our logo with anything other than Unity products and/or services.

But it can't be used to promote you, your business, or your channel. So, just for example, that means you can't use the logo in your thumbnail, in video descriptions, in your channel banner, or otherwise prominently anywhere in the channel or in videos.

I want to create a group on social media websites to help game developers find the best currently available assets on the Unity Asset Store. Can I name my group “Unity Game Assets”?

No. The name of your group, “Unity Game Assets”, contains the trademark “Unity” and sounds like an official group/page, or suggests some affiliation or endorsement. It is a source of potential confusion for users and customers. A descriptive name, like “best assets on Unity Asset Store“, etc., would be fine, though.

I am a game design student, and my student projects are made with Unity software. Can I use the Unity & “cube” logo in my projects/portfolio?

Yes, as long as you are following our Trademark Guidelines. Our house logo can be used in informational materials about Unity products/services or their use, as long as it is for non-commercial use, it does not look like official Unity materials or Unity endorsing the materials, and that you do not associate our logo with anything other than Unity products/services. It is especially important that you do not use the Unity logo in any way to promote you or your business/products/services, so as to avoid any potential cause of confusion for users and consumers (--e.g., to induce or suggest that your projects are provided or endorsed by Unity).

Note, too, that you are always welcome to use the “Made with Unity logo”in association with content made using Unity software (games, apps, digital media, etc.).

I will soon release a book on game development using Unity software. Can I add the Unity & “cube” logo on the book cover?

No. This isn't permitted because it tends to suggest some affiliation with, or endorsement by, Unity, which does not exist. And, as always, Unity logos cannot be used to promote you, your business and/or your products/services.

At the same time, though, we appreciate our tremendous support from the community and you are very much welcome to use the “Unity” wordmark in a descriptive way (--e.g., ”Handbook on Developing with Unity Software”) consistent with our Trademark Guidelines.

Always use Unity Trademarks properly

상표권의 목적은 원제공자(예: 제품 또는 서비스의 원제공자)를 나타내기 위함입니다. 상표권이 중요한 이유는 제품 또는 서비스의 제공자에게 이익을 가져다 주고 고객에게 제품 또는 서비스의 출처를 알리기 때문입니다. 따라서 유니티 상표를 아래에 설명된 바와 같이 적절하게 사용해야 합니다.

  • 유니티 상표는 형용사로만 사용하세요. 상표권은 형용사이며 무언가를 꾸미는 말로 사용되어야 하기 때문에 명사 또는 동사의 형태로 사용되어서는 안 됩니다. 다음 예시를 확인하세요.
    바르게 사용된 예 잘못 사용된 예
    Unity 소프트웨어를 시작하세요. Unity를 시작하세요.
  • Use Unity Trademarks to describe Unity products or services without suggesting any affiliation with or endorsement by Unity, such as by referencing Unity products in a descriptive sense with respect to your product. For example:
    바르게 사용된 예 잘못 사용된 예
    Unity 소프트웨어를 위한 XYZ 튜토리얼 Unity 자습서
  • 유니티 상표와 기타 그래픽 또는 텍스트 요소 사이에 충분한 공간을 두어 유니티 상표가 고유한 요소로 인식되도록 해야 합니다. 다음 예시를 확인하세요.
    바르게 사용된 예 잘못 사용된 예
    Unity 소프트웨어를 위한 XYZ의 교육 동영상 XYZ-Unity 교육 동영상
  • 유니티 상표 사용 시 약어나 소유격을 사용하지 않고 변경하지 않은 형태로 사용합니다. 다음 예시를 확인하세요.
    바르게 사용된 예 잘못 사용된 예
    XYZ는 강력한 Unity ML-Agents 툴킷을 활용합니다. XYZ는 강력한 ML 기술을 활용합니다.
  • 상표를 정확하게 고지하세요. 유니티 상표를 포함하는 웹 페이지나 디지털 광고와 같은 디지털 자료를 비롯한 모든 형태의 출판된 자료에는 상표 고지가 있어야 합니다. 이 고지는 크레딧, 바닥글 또는 기타 유사한 위치에 기재할 수 있습니다. 고지의 형태는 다음과 같아야 합니다.
    • “[This website/these materials/(product/service or company name)] [is/are] not sponsored by or affiliated with Unity Technologies or its affiliates. [Unity Trademark(s)] [is a/are] trademark[s] or registered trademark[s] of Unity Technologies or its affiliates in the U.S. and elsewhere.”
    • 예를 들어 유니티 로고를 표시하지 않고 “유니티”를 지칭하는 자료에서는 다음과 같이 표현합니다.
    • “본 자료는 유니티 테크놀로지 및 계열사의 후원을 받거나 제휴를 맺지 않습니다. “유니티”는 미국 및 기타 지역의 유니티 테크놀로지 및 계열사의 상표 또는 등록 상표입니다.”

Things you can’t do

As mentioned, our Trademarks are some of our most important assets, therefore:

  • Do not use any Unity Logos except as permitted by these Guidelines or under a separate agreement in writing with Unity.
  • Do not register or apply for registration of, and do not use, Unity Trademarks (or any confusingly similar Trademarks or translations or transliterations) for your business, your products, or your services, nor as any social media name or handle (e.g., hashtag) or as any part of any domain name.
  • Do not use Unity Trademarks (or any confusingly similar Trademarks) in a way that may suggest an affiliation with, or endorsement/sponsorship/approval by, Unity.
  • 유니티 상표를 타사의 상표와 혼동될 여지가 있는 방법으로 사용해서는 안 됩니다.
  • Do not use Unity Trademarks to discredit or disparage Unity or its products or services, including any use that may tarnish Unity’s reputation or damage the goodwill associated with Unity Trademarks
  • 유니티 제품 또는 서비스에 대한 홍보를 포함하여 유니티 상표를 오해의 소지가 있거나 부정한 방법으로 사용해서는 안 됩니다.
  • 유니티 상표를 유니티에서 꺼려할 수 있는 정보나 자료와 연관하여 사용해서는 안 됩니다. 여기에는 유니티가 다음과 같은 행위로 간주하는 모든 내용도 포함됩니다.
    • to infringe, misappropriate, or violate a third party’s patent, copyright, trademark, trade secret, moral rights, or other intellectual property rights, or rights of publicity or privacy; to violate, or encourage any conduct that would violate, any applicable law or regulation or would give rise to liability of any kind;
    • to be defamatory, obscene, pornographic, vulgar, or offensive; to promote discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group;
    • 폭력 또는 개인에 대한 위협을 지지하는 행위
    • 불법적이거나 유해한 활동 또는 물질을 조장하는 행위
  • 유니티 상표를 온라인 광고 서비스의 키워드, 검색어, 메타데이터 또는 기타 식별자로 사용해서는 안 됩니다.

상표권 남용 신고

유니티 상표와 혼동의 여지가 있는 유사한 상표를 발견하거나 가이드라인을 위반하는 유니티 상표 사용을 발견할 경우 trademarks@unity3d.com으로 연락주시기 바랍니다.

Questions/separate logo permission requests

If you have any questions concerning these Guidelines or have a logo authorization request, kindly contact trademarks@unity3d.com. Please understand that processing requests can take time. In making any request, you acknowledge that Unity’s Privacy Policy will govern Unity’s collection and use of any personal data provided in connection with that request.