Last Updated: December 22, 2016
1. Frequently Asked Questions – FAQs
Q: I am a game developer that uses Unity software to build my game, what should I know?
Q: I visit the Unity website, what should I know?
A: We collect log info, including IP address and device data, related to your visits to our site. When you post comments on our community pages and forums, other forum users will be able to see your username, photo and comments. When you post, you should assume that all the information you provide is public.
Q: I play a game built with Unity software, what should I know?
A: Unity has probably collected some or all of the following information about your device: unique device identifiers (e.g., IDFV for iOS devices and Android ID for Android devices) ); IP address; country of install (mapped from IP address); device manufacturer and model platform type (iOS, Android, Mac, Windows, etc.) and the operating system and version running on your system or device; language; CPU information such as model, the number of CPUs present, frequency, and instruction set support flags; the graphics card type and vendor name; graphics card driver name and version (example: "nv4disp.dll 220.127.116.11"); which graphics API is in use (example: "OpenGL 2.1" or "Direct3D 9.0c"); amount of system and video RAM present; current screen resolution; version of the Unity Editor used to create the game; sensor flags (e.g., device support for gyroscope, touch pressure or accelerometer); application or bundle identification ("app ID") of the game installed; unique advertising identifiers provided for iOS and Android devices (e.g., IDFA or Android Ad ID); and a checksum of all the data that gets sent to verify that it did transmit correctly. Some Unity developers use Unity’s analytics and ad services which collect additional information. See FAQs on Unity Analytics and Unity Ads below.
Q: I play a game that uses Unity Analytics, what do I need to know?
A: Unity has collected device information, like IP address and device identifiers, as well as events completed or actions taken within the game, including level, number of credits, time it took you to earn them, metadata about in-game communications and the value and details of purchases. Using our systems, the developer of the game has ongoing access to this data. Other Unity customers may have access to aggregated reports about game activity in general across a number of games. These reports are based, in part, on your game activities, but do not specifically identify you or your device. If the developer uses Unity Analytics, the game was built using Unity’s game development software so be sure to review FAQ #1. Some data collected by Unity Analytics may be used by Unity Ads for personalized advertising; see FAQ #6 below for more information.
Q: I received an ad from Unity Ads, what do I need to know?
A: Unity Ads has probably collected device information, like IP address and device identifiers,and information regarding the delivery of ads and your interaction with them, all of which may be shared with ad publishers and attribution companies. Unity Ads may also incorporate data derived from the Unity Analytics service in user profiles and use that profile data in order to provide personalized advertising. When Unity provides personalized advertising, it will provide you notice and information about how to opt-out of such interest based advertising. Please review the information contained under the heading “What are my privacy choices for advertising?" below to learn more about how to exercise choice with regard to personalized ads.
Q: I play a game that uses Unity Multiplayer, what do I need to know?
A: Unity has probably collected unique device identifiers, IP address (which may be matched to identify approximate location for matchmaking), as well as information regarding games played and match attributes.
Q: What are device identifiers, like IDFA or fingerprints, and why do you collect them?
A: Like many other providers of mobile apps instead of requiring users to create an account and log in to it each time they access one of our apps, Unity and others using our products may opt to recognize the user’s device through various device identifiers. Device identifiers are also used for functions that require Unity to recognize devices across various apps. For example, if we want to effectively limit the number of ads a particular device receives, we need to recognize the device across apps and use device identifiers to do so.
Q: I use Unity’s game replay service (Everyplay), what do I need to know?
A: Unity has probably collected unique device identifiers and your IP address as well as your activity within the service. If you have created an account with Unity’s game replay service, Unity has received any information you actively provided when setting up your account, including email address and username. Our primary use of your data will be provision of the game replay platform and all its features, including analysis and improvement. You can access and update your account info by visiting Everyplay and navigating to the user settings page. Also:
When you create an account or profile your username, profile photo, cover photo, user description, users that you follow and users that follow you will all be public, which means that anyone can see that information and we, as well as others, may share it.
Replays that are set to public will be viewable by anyone AND the service or the relevant Developer may use the replay to promote the service or the relevant game.
When you comment on, share or like a replay using the Unity game replay platform, your replay, including any audio or video narration you attached to the replay, like or comments will be visible to others.
When you share a replay on a social network - depending on your privacy settings on that social network, some users of that social network will see the replay.
Q: I sell assets in the Unity Asset Store, what do I need to know?
A: Unity has probably collected information about your device, including IP address, and your use of the Asset Store as well as any information you actively provided when you created your account. Our primary uses of your information will be to facilitate your placement of assets in the store and ensuring that you are paid in accordance with our agreement. Other uses might include sending you updates on changes or promotions in the Asset Store. You can access and update your account info by logging in to the Asset Store and visiting the Publisher Administration page. Also, when you publish or provide assets for license on the Asset Store your seller name and other information in your Publisher profile will be visible.
Q: I bought an asset in the Unity Asset Store, what should I know?
A: Unity has probably collected information about your device, including IP address, and your use of the Asset Store as well as any information you actively provided when you created your account. Our primary uses of your information will be to facilitate your access to the Asset Store and any assets you have purchased. Other uses might include sending you updates on changes or promotions in the Asset Store. You can access and update your account info by logging in to Asset Store and visiting your My Account page.
Visit Unity websites;
Choose to interact with the community and forum pages on the Services;
License and download Unity’s game and app development software (“Unity Software”);
License and download third party assets from, or offer your assets in, the Unity Asset Store;
Use Unity Developer Services such as Unity Cloud Build, Unity Multiplayer, Unity Collaborate, Unity Analytics and Unity Ads;
Play games or use applications developed by Developers using Unity Software;
Play games or use applications that employ Unity Analytics (including IAP) to help Developers understand how their games and applications are used;
Play games or use applications that display ads delivered by Unity Ads;
Use Unity’s game replay Service, Everplay (including, viewing, posting and commenting on game video content/replays or communicating with other Users via with Everyplay;
Play games or use applications that employ the Unity Multiplayer Service to help facilitate multiplayer game play; and
We receive information about Users, their devices, locations and interactions with the Service primarily in two ways:
Actively: When Users actively provide us with information. For example, when a User creates an account with Unity, he or she will type in a name, user name and email address and may be required to provide a date of birth or other information.
Passively: When our systems automatically collect information about browsers and devices and certain activity within the Service. For example, when Users access games that employ Unity Analytics, our systems (with assistance from the Developers who want our help to analyze the use of their games) may automatically collect a variety of information from User devices and/or User game activity, including device name, device characteristics and unique identifiers (e.g., Apple IDFA and Google Android Ad ID).
3. Information We May Collect or Receive (Depending on Which Product or Service Is Used)
Information that you or others actively provide, including:
Age or date of birth
Physical or mailing address
Name and contact information for a business or organization
Password(s) that Users create to access parts of the Service
Billing or financial account information and tax or government IDs:
When Users provide payment (e.g. credit card) information to make a purchase, that information is sent to payment processors who assist Unity. Unity’s payment systems are not designed to store credit card numbers.
When Users, such as publishers in the Asset Store, provide us with the information we need to send them payments.
Social network information: When you log in to our Services with a social network account, you may have the option of sharing information such as the name you use on that network and your friends list or other information that the third party social network chooses to share with Unity.
Users may share information with us that we store on their behalf and use to enhance their experiences. For example, in Unity’s game replay Service, Users may be able to upload contacts so they can make connections or to have invitations sent to friends.
Users may provide us with information when they participate in community and forum pages on the Services.
For certain Developer Services such as Unity Cloud Build, Unity Collaborate, Unity Multiplayer or Unity Analytics, Developers may provide game information and credentials, including source control information as well as codes and keys.
Users can actively provide specific location information in certain account registration processes or when providing payment information, such as a billing address.
Users can choose to share the specific location of their device by permitting games and apps, including those that use Unity Analytics, to access it through the GPS functionality on their device.
Information that is passively collected by Unity (often automatically), including:
Device Information: including various unique identifiers, such as IDFA, Android Ad ID, IDFV, MAC address, when, for example:
You access games provided by Developers that are developed with Unity Software;
You access games in which the Developer employs Unity Analytics to understand the use of their games and improve the player experience
You receive ads delivered by Unity Ads;
You play games provided by Developers that utilize Unity’s Multiplayer Service;
You access games provided by Developers that offer Unity’s game replay Service; and
Location information: Our systems (like most used on the web) automatically collect an IP address when Users access the Service. IP addresses can be used to learn about the general location (e.g. city, state and country) of the User’s point of access to the web.
Game play activity and actions: When you play a game that uses Unity Analytics, certain game activities such as play session information and monetization events are collected.
A Developer using Unity Analytics may choose to collect User information such as name, email address, birthdate, gender, app ID or other Developer-defined data parameters.
Log information: When you access our Service or products that use an aspect of our Service, we may log a variety of technical information (“Log Info”), including:
Device information, including device name and IDs, hardware model, operating system and version, and mobile network information;
Date/time of access;
Requested page(s); and
User device information: When you play a game built with Unity Software, Unity may collect some or all of the following information when you use the game:
Unique device identifier generated from the device MAC/IMEI/MEID, which we alter to limit the ability to identify the relevant device in the future;
An advertising ID, such as the Apple IDFA or the Android Ad ID;
Device manufacturer and model;
The operating system and version running on your system or device;
The make of the CPU, and number of CPUs present;
The graphics card information, such as type, vendor and driver name, version and graphics API;
Amount of system and video RAM present;
Current screen resolution;
Unity Player and Unity Editor versions;
Operating system identifier (e.g., Mac, Windows, etc.);
A checksum of all the data that gets sent to verify that it did transmit correctly; and
App ID of the game installed.
Developer Software information: When you use the Unity Software to develop games and apps, we will collect IP address, operating system, user name, host name, hardware ID, serial number, Unity ID, organization ID and project ID during your first use of the software. When you use Unity Software, the software may automatically make Internet connections to check for updates, validate your license keys, and provide us with aggregated usage statistics. We may employ third party analytics services to collect and analyze Developers’ use of the Unity Software.
Unity Cloud Build information: If you use Unity Cloud Build Services, our systems are designed to track the progress of builds and to alert you and us when key steps have been completed.
Cookies and choices concerning Unity Ads:
Other information: We may obtain additional information about you from third parties such as marketers, partners, researchers, and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.
4. How We Use the Information We Collect or Receive
We primarily use the information we collect to provide, administer, operate and improve our Services. We may use your information for the following purposes:
To create, administer and troubleshoot accounts, Services we provide;
To credit or accept payments;
To provide technical support and respond to inquiries;
To prevent fraud, enforce the relevant terms of service or licenses, and protect Users;
To analyze use of the relevant ad, site, game, product, or software; test changes and improvements; to personalize your experiences, and; to identify and suggest connections with other Users;
To perform analytics and research aimed at improving the accuracy, effectiveness, usability, or popularity of products and services that Unity and Developers provide;
To create and share statistics and reports regarding aggregate usage of Unity-powered apps;
To enable user-to-user communications;
To link to or combine with other information we have gathered;
To deliver and target advertising, including personalized ads;
To inform Users of new products and services, including promotional offers; and
To contact you with information that we believe will be of interest to you.
5. Sharing Information
How we might share the information we collect or receive
Third party service providers: We provide User information to other companies who perform services on Unity’s behalf. For example, we may employ service providers to process payments; host or store our data; deliver email messages or analyze data.
With certain Asset Store sellers we provide customer information, such as an email address, when you purchase or license certain products (like SDKs) to the sellers of those products in our Asset Store. We provide this information to assist the provider with fulfilling your purchase(s) and, in the case of our Asset Store partners, to allow them to contact you about new products and services.
Safety, security, and legal compliance: We may share your information
when we have a good faith belief that we are required to disclose the information in response to legal process (for example, if we receive a court order, search warrant, subpoena, or similar legal process);
to satisfy any applicable laws or regulations;
if we believe that the Service is being used in the commission of a crime, including to report such criminal activity or to exchange information with other companies and organizations for the purposes of fraud protection and credit risk reduction;
when we have a good faith belief that there is a meaningful risk that poses a threat to the safety of you, another person or the public generally; and
in order to protect the rights or property of Unity, including to enforce the terms and licenses that govern the use of the Services.
Sale or merger: In the event that Unity explores or undergoes a business transition, such as a merger, acquisition by another company, transfer of control, or sale of all or a portion of its assets, we may share or transfer all of your information, including personal information.
Developers using Unity Analytics will have ongoing access to data about the Users of their games and apps and any associated data, such as user ID, device ID, app ID, purchasing data and actions completed within their games.
By Unity Ads – we may utilize the data collected from Developer’s apps to place personalized ads in Developers’ apps and elsewhere. This usage will permit other parties, such as publishers and attribution companies, to learn about the devices that received, viewed or interacted with ads.
With your consent: We may share your information for other purposes if (i) you direct us to do so or (ii) you consent to such sharing.
De-identified and/or aggregated information: Some of the information we collect does not directly identify you or your device. We may modify other information that can identify you or your device to limit or prevent such identification by de-identifying it or aggregating it. We can share de-identified and/or aggregated information to any third party without restriction and use it for any purpose.
How your actions can result in sharing with others
Sharing can happen within our Services and outside it when you take certain actions. For example:
When you create an account or profile on Unity’s game replay Service, your username, profile photo, cover photo, User description, Users that you follow and Users that follow you will all be public, which means that anyone can see that information and share it. Also any replay or video, including those that you narrate with audio or face-cam, that is marked as public can be used or re-used by the relevant Developer or the Service to promote or market the Service and the underlying game.
When you comment on, share or like a replay using Unity's game replay Service, your replay, like or comments will be visible to other Users.
When you share a replay on a social network - depending on your privacy settings at the relevant social network, some Users of the relevant social network will be able to see the replay
When you post comments on our forums, visitors and other forum Users will be able to see your username, photo and comments.
When you publish or provide assets for license on the Asset Store your seller name and other information in your Publisher profile will be visible.
6. Our Policies Concerning Children
The Services are intended for general audiences and Unity does not knowingly collect any personal information from children, except as expressly described otherwise in our terms.
If any party becomes aware that a child under the age of 13 has provided us with personal information in contravention of our policies, they should contact us at email@example.com.
Some third parties, such as platform providers like the iTunes Store or Google Play may provide age-based ratings on some of the apps developed by Developers. These ratings shall have no bearing on this limitation. Third parties may also provide content categories on some of the Services. These categories shall have no bearing on this limitation.
7. Accessing/Updating Your Information
We provide Users with a variety of ways to access and update their information as described below.
Developers: Log in to the Unity Store and navigate to the My Account page to view and update your information.
Sellers: Log in to the Asset Store and visit your Publisher Administration page to view and update your information.
Purchasers: Log in to the Asset Store and visit your My Account page to view and update your information.
Publishers and Advertisers: Log in to your account and navigate to the Settings page where you can view and update your information.
Unity Cloud Build
Developers: Log in to your account and navigate to the My Account page to view and update your information.
Community, including Forums and Answers
Log in to the Unity website and navigate to the Edit Account page.
Developers: Log in to your account and navigate to the Edit My Account page to view and update your information.
Unity's game replay service (Everyplay)
Developers: Log in to Everyplay and navigate to the edit profile page to view and update your information.
Users: Log in to Everyplay and navigate to the user settings page by using the drop down menu on the profile tab. On the user settings page, you can view and update your profile description, avatar, and cover photo. You can also change your password and delete your profile.
8. Your Choices About Unity’s Collection and Use of Your Information
You always have the option to refrain from using the Service or to discontinue using the Service if you do not want information collected about you.
You can choose to use the Service in a manner that limits the data we collect. For example, in Unity’s game replay service you can create an account, but choose not to provide a photo.
You can access and update your information as described in the "Accessing/Updating your information" section.
You can opt out of communications like email, by following the instructions in any marketing message you receive. However,
We reserve the right to send a message confirming your opt out whether it applies to email or sms messages; and
Users who opt-out of marketing messages may still receive administrative, relationship, or transactional messages (for example, we might send a notice about changes to our Terms of Service or changes to the functionality of a product or Service).
Analytics opt-out: Unity Analytics does not currently offer an opt-out to Users of Developer apps. If you do not want your information collected by Unity Analytics, you may have to stop using the game or application utilizing Unity Analytics.
Multiplayer opt-out: Unity Multiplayer does not currently offer an opt-out to Users of Developer apps. If you do not want your information collected by Unity Multiplayer, you may have to stop using the multiplayer features in the game or application utilizing Unity Multiplayer.
We use Google Analytics to understand how our sites are used and to improve experiences within the Service. If you want to know more about how Google Analytics works or to exercise choice in regard to the data collected by it please visit http://www.google.com/policies/privacy/partners/. In order to control the collection of data for analytical purposes by Google, you may install the Google Analytics Opt-out Browser Add-On.
Account Deletion: Everyplay Users can request an account deletion from the User Settings page in their account. All other Users must contact firstname.lastname@example.org. to delete their Unity Account. Deleting your Unity Account does not relieve you of the obligation to pay any remaining amounts owed for your subscriptions.
9. Transfers out of Country of Collection
Unity has implemented and maintains a framework consistent with applicable law for transfers of data outside of the country of collection, including for transfers out of the EEA. In addition, Unity is certified under the US-Swiss Safe Harbor Framework regarding the collection, use, and retention of personal information from Switzerland, and Unity complies with the US-Swiss Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the US-Swiss Safe Harbor program, and to view our certification page, please visit http://www.export.gov/safeharbor/.
We employ a variety of measures to safeguard the collection, transmission and storage of the information we collect. These measures vary based on the sensitivity of the information that we collect, process and store and the current state of technology. Please note that no system can be guaranteed to be 100% secure. Therefore, while we strive to employ reasonable protections for your information that are appropriate to its sensitivity, we cannot guarantee or warrant the security of the information you share with us and we cannot be responsible for the theft, destruction, loss or inadvertent disclosure of your information.
We reserve the right to change our practices and this policy at any time. We may also send an email or provide notice within some or all of our offerings when this policy changes. We encourage you to check this page regularly so that you know what our current practices are.
12. California Privacy Rights
Sharing with third parties for direct marketing purposes: California residents have the right to request the identity of any third parties to whom the resident’s personal information was shared, if such sharing was to enable the third party’s direct marketing efforts. If you are a California resident and wish to make such a request, please submit your request to email@example.com OR to opt out of having your personal information shared with third parties for their direct marketing purposes, please email us at firstname.lastname@example.org
13. Links to Sites and Service Operated by Others
The Service may contain links to other sites, applications and services. Because Unity does not operate those other sites, applications and services, we can’t take responsibility for the privacy practices of the entities that operate them. We recommend that you consistently check privacy policies to understand an operator’s practices. As a reminder this policy describes Unity’s practices.
14. Contact Us:
Unity Technologies, 30 3rd Street, San Francisco, CA 94103
What are cookies?
Cookies are pieces of data that sites and services you use or visit can set on your browser or device and they can typically be read on future visits to learn more about the User and to personalize an experience, including the ads that are displayed to the User. "Cookies" is also a term that may be used to refer to a range of technologies that help an operator identify Users and devices, which in turn can help personalize an experience, prevent fraud, store preferences, and speed up delivery of content.
Unity may employ cookies and related technologies described below for a variety of purposes, including:
to learn more about how our products and Services are used and similar analytical purposes;
to understand how Users interact with our ads;
to understand how to improve performance;
to prevent fraud;
to customize our products and Services with more relevant content; and
to provide you with more relevant advertising.
For example, we might use a web beacon to learn whether an email message was opened or we might store preferences in a flash cookie.
What types of cookies and other technologies does Unity use?
As described below Unity employs a number of technologies to provide and improve the Service. When you use the Service you consent to our use of these technologies, but you are welcome to exercise the choices described below.
Browser cookies: Unity uses browser cookies. Most major browser companies offer tools or settings for Users that do not want cookies set or read on their devices. Please visit your browser’s settings or privacy settings pages.
Local Shared Objects: Unity may use local shared objects (also known as Flash cookies) on its sites. Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.
Beacons, pixel tags, clear gifs: Unity or its service providers or third parties advertising within the Service may use these technologies to learn the online behavior and interests of Users and to personalize ads that Users see. To learn more about behavioral advertising, please visit the Network Advertising Initiative’s website..
Device IDs and digital fingerprinting: The Service may use one or more of a variety of unique identifiers to recognize users and their devices, including MAC address, IDFA, Android Ad ID, and digital fingerprint, which may be comprised of several types of data, including device name, the app list or applications installed on the device, and browser characteristics. NOTE: Unity may also generate and assign a user ID when you access or use one of its Services.
What are my privacy choices for advertising?
Advertising helps to defray certain costs of providing Services, especially costs that are incurred by Unity but not recovered from Users. Thus, you may not have a choice to prevent advertisements from being presented when using the Services; however, you do have choices to limit personalized advertisements that are tailored to your interests.
If Unity delivers personalized advertising, Unity will provide notice and information about how you may be able to opt-out of such personalized advertisements. Such opportunity to opt out may occur through your device settings (See “Information and choices regarding tracking and targeting on mobile devices” below).
Developers may use other third party advertising networks. If you do not wish to receive personalized advertising that is delivered by third parties, you may be able to exercise that choice through opt-out programs that are administered by third parties, including the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), and/or the European Interactive Digital Advertising Alliance (EIDAA). Where applicable, you may exercise your opt-out choices at the NAI website, the DAA website, or the EIAA website. Unity does not control these third-party provided opt-out processes and is not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
Unity uses Google to provide advertising through the Services and on third party websites. We may use the following features based on Google Analytics for Display Advertising: Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting. To opt-out of Google Analytics for Display Advertising or customize Google Display Network ads, you can visit the Google Ads Settings page.
More choices regarding browser cookies and beacons and other tracking technologies
Information and choices regarding tracking and targeting on mobile devices
As of the effective date of this policy, Apple and Google offered the owners of devices that use their operating systems, iOS and Android, options for limiting tracking and targeting in relation to ads. Unity does not control your device level opt out processes and is not responsible for any choices you make through such mechanism or for the continued availability, accuracy, effectiveness, or location of that mechanism. Using a device level opt-out mechanism may opt you out of all third party personalized advertisements, not just those delivered by Unity.
If you use an Apple device go here.
If you use an Android device, navigate to the google settings page, select ads and then choose to reset your Android Ad ID or opt-out of personalized ads.
To learn about options for many mobile ad networks, go here.