Unity Ads

Advertising Content Policy

Advertising containing, linking or relating to content, goods or services in any of the following categories are prohibited by Unity Ads and may not be disseminated in any form via the Unity Ads Platform. Violations of the Unity Ads Advertising Content Policy will be determined in Unity’s sole discretion.


Content that is sexually suggestive or that depicts, contains or provides access to pornography, nudity or other adult or risqué material, including content promoting adult-themed products.


Content that attempts to trick or deceive a user into taking some action (e.g., “click bait”) or that makes false or misleading statements regarding the nature of any landing page, good or service.


Content that depicts, contains or provides access to material that is damaging to the reputation of another.

Excessive violence

Content that depicts or contains excessive violence or mutilation or that glorifies human suffering, death, self-harm or violence against animals.


Content promoting any form of gambling or lottery to users where it is illegal or where any related required government license is not in place.

Hate Speech

Content that incites violence or prejudicial action towards a protected individual or group; or content that disparages or intimidates a protected individual or group.


Content or any good or service that is likely to be in violation of any applicable law, regulation or court order.

Illegal Drugs

Content featuring or promoting the sale of illegal drugs, pharmaceuticals, or drug paraphernalia.


Content, goods or services that (a) infringe or misappropriate a copyright, trademark, trade secret, patent or any other intellectual property or proprietary right or (b) promote or induces infringement or misappropriation of any copyright, trademark, trade secret, patent or any other intellectual property or proprietary right.


Content that contains, installs, links to, or prompts the download of any malware, Trojan horse, virus, or any other malicious code.

Morally Reprehensible

Content deemed to be morally reprehensible or patently offensive.


Content designed to obtain information from a user under false pretenses (e.g., attempting to extract personal information with misleading statements).


Content containing vulgar or profane language.


Content that promotes any form of tobacco or nicotine-related products, including vaping and electronic cigarettes.

User Navigation Interference

Content that disrupts the user’s ability to navigate their experience, e.g., by preventing a user from leaving a page or application.


Content that promotes or features the sale of, or instructions to create, bombs, guns, firearms, ammunition or other weapons.

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