Invalid Activity Policy
Last updated: September 20, 2017
Publishers may not violate any of the following:
Publishers may not use any artificial, fraudulent, deceptive or other means to simulate, manipulate or increase impressions, views, taps, clicks, downloads, installs or other End-User actions relating to any Ads (“Invalid Activity”), including, but not limited to, engaging in any of the following activities:
- running of “robots”, “spiders” or other automated computer generated requests;
- encouraging views, taps, clicks, downloads, installs or other End-User actions with offers of cash, prizes, incentives, gift cards, vouchers or anything of value (other than virtual currency or other in- app benefits in compliance with the Rewarded Inventory Policy); this includes, but is not limited to, promising to raise money for third parties;
- using a design in an App that encourages or is likely to lead to Invalid Activity or other unintended impressions, views, taps, clicks, downloads, installs or other End-User actions relating to any Ads;
- manipulating or misrepresenting device ids, device specifications, geolocation, header information or other information;
- hijacking of a End-User’s device;
- automatic Ad refreshes;
- encouraging repeated views, taps, clicks, downloads, installs or other End-User actions in connection with the same Ad or series of Ads; or
- Publisher employees or agents manually clicking on Ads outside of limited customary testing for an App.
Publishers may not use Ad implementation, placements or language that may cause a high volume of accidental impressions, views, clicks, downloads, installs or other End-User actions
Publishers may not format App content or placements so that it is difficult to distinguish Ads form other content in the App.
Unity also determines activity from all of the following to constitute Invalid Activity:
- Apps which are VPN apps;
- Apps generating traffic from recognized proxy IPs;
- Apps with abnormal timing in Ad surfacing or Ad engagement events (e.g., timing associated with starts to installs are abnormal);
- App traffic that appears like botnet traffic (remotely controlled computers/phones);
- Publishers or Apps somehow associated with one or more other Publishers or Apps having violated or violating the Invalid Activity Policy, Content Policy, Rewarded Inventory Policy or Placement Policy; and
- Installs or other Ad engagement that appear to be coming from the Publisher themselves.
Activity associated with any placements, content, features or functionality that violate the Content Policy, the Rewarded Inventory Policy or Placement Policy may be deemed Invalid Activity in Unity’s sole discretion.
The determination of what constitutes Invalid Activity will be made in Unity’s sole discretion.