Rewarded Ad Inventory Policy
Last updated: June 23, 2021
Publishers must comply with all of the following:
Publishers of Applications may offer their End-Users the opportunity to view Ads in exchange for in-app virtual rewards such as game tokens, virtual currency, gems, and other in-app items (each, a “Reward Offer”), provided that publishers may not:
encourage or incentivize End-Users to interact with the Ad itself in such a way as to generate taps, clicks, downloads, installs, or other End-User actions;
encourage or incentivize End-Users to view an Ad or take any action in connection with an Ad using:
any offers of real-world rewards such as cash, prizes, incentives, gift cards, goods, services, vouchers or anything of value; or
language that any Ad engagement will help the publisher or any other party directly (e.g., “support us” or similar language).
Publishers making Rewarded Offers must clearly disclose the reward and the required action for each applicable reward (e.g., “View this Ad to receive 10 gems”).
The Rewarded Offer may only be fulfilled after an End-User affirmatively opts in (on a per Rewarded Offer basis) and completes the required task for the relevant Rewarded Offer.
All rewards must be immediately redeemable from within the Application in which the Rewarded Offer was made.
Chance-based or randomized rewards from Rewarded Offers are permissible so long as the publisher conspicuously discloses the probabilities of the different rewards to the End-User prior to opt-in.
Publishers may not offer a Reward Offer that cannot actually be redeemed or otherwise fail to deliver the promised Rewarded Offer upon completion of the required task.
Publishers, and not Unity, are solely responsible for all Reward Offers and must fulfill the terms of each Reward Offer with each End-User.