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Monetize and engage your entire player base with video ads

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New platform update offers revenue opportunity

Unity Ads introduces brand ads

Be among the first to access the new features, including a whole network of advertisers competing for space in your game - and paying top dollar.

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Case study: From hobbyist to thriving indie studio

Learn how Unity Ads helped Majid Khosravi go from game-dev hobbyist to founder of the thriving Twimler game studio with over 10 million downloads and an impressive revenue flow.

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Developers: Now you can earn ad revenue without sacrificing the game experience

You no longer need to rely on the 3% of players that make in-app purchases. Unity Ads is designed to become a natural part of your game that actually enhances your players’ experience. Clients such as Next Games, Halfbrick, and SEGA are already tapping into the power of Unity Ads to monetize their entire player base with rewarded video ads. In fact, Unity is one of the most trusted companies in gaming with staying power backed by a network of over 1B gamers across the globe.

Whether you offer your gamers a chance to earn more currency, extra life, or double their score in exchange for watching a short video, the power is in their hands. Your players can choose to watch the ad at the right place and time in their game experience - putting more money in your pocket over the gamer’s lifetime with the highest ARPU of any global rewarded video ad network.

Monetize

Create a positive player experience instead of focusing on misleading metrics like eCPM & fill rates. When ads become a natural part of the gameplay, it drives ARPU - and the ultimate goal - greater player lifetime value (LTV).

Engage

Give your gamers an incentive to engage by offering them rewarded video ads - that enhance gameplay and become part of the story.

Retain

Introduce rewarded video ads in a smart, unobtrusive way without interrupting gameplay, keeping your gamers happy and coming back for more.

Simple setup

Get started fast. If you use the Unity Engine, integration’s as simple as flipping a switch. If not, it just takes a few minutes to implement our universal SDK. Should questions arise, our expert account team is ready to help you every step of the way. Learn more

What our customers say

In Angry Birds 2, Unity Ads drives the highest ARPDAU through rewarded video. Since we keep a simple, clear message of what players will receive, they’re knocking down our door to get it. They love to get more birds through video ads!

Vineeth Sethu

Executive Producer AB2, Rovio

Using Unity Ads, Analytics & IAP as a whole, we’ve experienced an increase in ad revenue of over 60%, IAP sales in our games grew by over 70%, and most importantly, our ARPDAU skyrocketed by 15%.

Majid Khosravi

Founder and CEO, Twimler

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Our success wouldn't have been possible without Unity's great tools. Unity Ads brings something extra something that creates a good feeling for the player, benefits the advertiser, and most importantly, increases our average revenue per daily active user (ARPDAU).

Jami Laes

Co-Founder and CEO, Futureplay

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75-to-80% of our player base opt in to watch video ads, fueling our business to focus on creating even better player experiences. This engagement is having a tremendous impact on to revenue, by driving $0.06 average revenue per player per day.

Saara Bergström

Chief Marketing Officer, Next Games

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After turning off interstitials and designing rewarded video ads around the gameplay, ARPU from Unity Ads has been phenomenal. By encouraging players to opt-in to watch an ad, we’ve had no loss of retention. In fact, we’ve seen incremental retention increases, engagement is better than ever, and our players are demanding to watch more ads because they can get to parts of the game they couldn’t before.

Mark Wang

Co-Founder and Head of Operations, Game Hive

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With the help of Unity Ads, the result is that SOULGAME’s titles generally average around $0.10 - $0.15 cents in Average Revenue Per Daily Active User (ARPDAU) from rewarded video ads alone. What’s more, the ads haven’t had an impact on retention; in some cases, retention has even increased.

Franklin Song

Co-Founder and COO, SOULGAME Inc.

In our experience video ads deliver highly engaged users and it has been a pleasure working with the Unity team on Unity Ads.

Erlend Christoffersson

Director of User Acquisition, Supercell

Unity Ads is our go-to ad network for driving high-quality volume at scale. They consistently deliver the best results of all our ad networks time after time.

Alessandra Sales

Director of Marketing, Smule

We’ve found great success in acquiring quality users at scale with Unity Ads, while also receiving fantastic support and insights from their team. I would definitely recommend Unity Ads as one of the top networks for user acquisition in gaming.

Paolo Cavigioli

Senior Mobile Marketing Manager, Aeria Games GmbH

Advertisers: Get the highest quality audiences delivered to your doorstep

By using proprietary targeting technology that learns as it goes, Unity Ads delivers new customers to advertisers such as Machine Zone, Elex-Tech, and Cheetah Mobile. Coupled with our gaming expertise, we attract the players most interested in your game so you get the highest-quality gamers.

With over 1B global gamers (but who’s counting), get your game discovered across one of the game industry’s largest video-only networks.

Our Machine Learning Based Targeting delivers to advertisers the most relevant eyeballs.

Since we focus on integrating rewarded video ads into our publishers’ core gameplay, our network delivers new and more engaged customers to your doorstep.

Our dedicated account team goes the extra mile to ensure advertisers’ campaigns are optimized to their fullest potential.

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