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Acquire the most valuable users

Unity offers mobile game and app developers of all sizes the most effective way to acquire highly engaged users through video advertising. You get the reach and creative freedom you need to get audiences excited about your application.

1.2 Billion

Reach across 243 countries

97% Completion Rate

for rewarded video


Live games succeeding with Unity Ads

Top 3

In best performance for in-game advertising by Appsflyer along with Facebook & Google

A pipeline full of new users

Unity makes it easy to create video ad campaigns, target the right audiences, and optimize performance / return on advertising spend (ROAS).

  • Audience Pinpointer
  • Reach quality audiences everywhere
  • Use Machine Learning to pinpoint the right audiences
  • Run the interactive ad formats that perform best
  • Make informed decisions with real-time analytics

Audience Pinpointer

Zero-in on users with 7-day retention

Confidently spend your UA budget using our dynamic CPIs. Pay more for high-retention players but much less for low retention, while maintaining positive returns for both types. Our machine learning captures granular user-level data, putting an end to your manual processing and guesswork. See the Audience Pinpointer data sheet for full details.

Reach quality audiences everywhere

Global coverage

Tap into our unmatched global network to reach engaged users in over 243 geographic locations.

Take advantage of Machine Learning to pinpoint the right audiences

Smarter system

Our proprietary machine learning algorithms use data, including geography, devices, wifi/cellular, and OS versions, to predict user behavior and deliver optimal results.

Run the interactive ad formats that perform best

Capture attention

Run playable ads (MRAID 2.0) and up to 30-second landscape/portrait videos, which are dynamically optimized through our algorithms.

Make informed decisions with real-time analytics

Use self-service features

Access self-service tools that allow you to enable, pause, increase bids, etc., based on reliable dynamic data.

Formats that capture the most attention

Advertisers who’ve succeeded with Unity

When to start spending

Learn how to acquire new players within the lifecycle of a mobile game.









Learn how players embrace rewarded video advertising

Almost 80% of players confirmed they are open to engaging with video ads for in-game rewards

This survey of over 2000 mobile game developers and players contains hard data on the current trends in monetization. After reading it, you’ll understand how players engage with rewarded video and the enormous potential of ads.

Get your report now

More than user acquisition

You can also make money from all your hard work. Unity delivers everything you need to develop quality free-to-play mobile games, engage and retain players, and drive the highest possible Lifetime Value (LTV) with advertising and IAP.

Mobile Monetization
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