Acquire the most valuable users
Unity offers mobile game and app developers of all sizes the most effective way to acquire highly engaged users through video advertising. You get the reach and creative freedom you need to get audiences excited about your application.
Reach across 243 countries
97% Completion Rate
for rewarded video
Live games succeeding with Unity Ads
In best performance for in-game advertising by Appsflyer along with Facebook & Google
Zero-in on users with 7-day retention
Confidently spend your UA budget using our dynamic CPIs. Pay more for high-retention players but much less for low retention, while maintaining positive returns for both types. Our machine learning captures granular user-level data, putting an end to your manual processing and guesswork. See the Audience Pinpointer data sheet for full details.
Reach quality audiences everywhere
Tap into our unmatched global network to reach engaged users in over 243 geographic locations.
Take advantage of Machine Learning to pinpoint the right audiences
Our proprietary machine learning algorithms use data, including geography, devices, wifi/cellular, and OS versions, to predict user behavior and deliver optimal results.
Run the interactive ad formats that perform best
Run playable ads (MRAID 2.0) and up to 30-second landscape/portrait videos, which are dynamically optimized through our algorithms.
Make informed decisions with real-time analytics
Use self-service features
Access self-service tools that allow you to enable, pause, increase bids, etc., based on reliable dynamic data.
Formats that capture the most attention
In part because it gives users a sense of control, this form of advertising has extremely high engagement rates compared to other formats for game and app developers. N3twork, for example, used this amazing creative to increase their overall campaign’s performance.
This interactive ad format literally lets you try the game to get familiar with it. This advertiser saw around 30-50% higher Conversion Ratio (CVR) using playables as a result.
Both game and app developers use interstitial videos to flood their pipelines with new users. Kongregate used Unity to drive campaign performance and increase their market share.
Advertisers who’ve succeeded with Unity
“Unity Ads account management team is one of the best in the business. They provide us with the information and care required in order to maximize our marketing reach.”
— Walter Neto, User Acquisition Manager, Game Circus
“Unity has consistently been our top 3 performer in terms of Return On Ad Spend (ROAS). Very dependable, with a strong account management team!”
— Gene Park, User Acquisition Strategy Lead, Hothead Games
“In our experience video ads deliver highly engaged users and it has been a pleasure working with the Unity team on Unity Ads.”
— Erlend Christoffersson, Director of User Acquisition, Supercell
“Unity Ads delivers quality performance at global scale. We've consistently reached or exceeded our ROI targets, and the inception of playable ads has allowed us to reach highly engaged users at much stronger volume levels than seen before.”
— Linh Tjian, Sr. Manager, User Acquisition, Kongregate
“Unity Ads is our go-to network for driving high-quality volume at scale. They consistently deliver the best results of all our ad networks time after time.”
— Alessandra Sales, Director of Marketing, Smule
Learn how players embrace rewarded video advertising
Almost 80% of players confirmed they are open to engaging with video ads for in-game rewards
This survey of over 2000 mobile game developers and players contains hard data on the current trends in monetization. After reading it, you’ll understand how players engage with rewarded video and the enormous potential of ads.Get your report now
More than user acquisition
You can also make money from all your hard work. Unity delivers everything you need to develop quality free-to-play mobile games, engage and retain players, and drive the highest possible Lifetime Value (LTV) with advertising and IAP.Mobile Monetization